A lot of people hand out Halloween candy
Of the 157 million people who participate in Halloween, more than 141 million buy candy. That’s almost 45 percent of the entire U.S. population filling plastic pumpkins and pillowcases with sugary goodness. This is what 100 calories of your favorite Halloween candy looks like.
The most popular Halloween candy is…
Reese’s. According to USA Today, peanut butter cup sales neared $510 million in 2013. It’s also the most popular candy in the most populated states: California and Texas. M&M’s came in a close second with more than $500 million in sales in 2013.
Halloween candy is expensive
Consumers spend an average of $2.1 billion on Halloween candy each year, or about $47 per American. As a comparison, they collectively spend $2.6 billion on costumes and $330 million dressing up their pets.