Most Trusted Toothpaste: Crest
Dental disease was one of America’s biggest health problems in the early 1940s. Procter & Gamble began researching ingredients that could be added to toothpaste to help prevent tooth decay. They partnered with a research team at Indiana University to develop a toothpaste with fluoride. After successful clinical studies—in one, children experienced nearly a 50 percent reduction in cavities—Crest hit the market in 1956. In 1960, the American Dental Association recognized Crest as the first toothpaste to effectively prevent cavities.
Most Trusted Bathroom Tissue: Charmin
After an employee of the Hoberg Paper Company of Green Bay Wisconsin described the company’s toilet paper packaging designs as “charming,” the brand, which launched in 1928, landed its iconic name. In a now-classic advertising campaign, the fictitious grocer Mr. George Whipple told his customers, “Please don’t squeeze the Charmin!” in more than 500 commercials that aired between the 1960s and 1980s.
Most Trusted Paper Towels: Bounty
Bounty paper towels were originally branded as Charmin paper towels. In 1957, Procter & Gamble acquired the line. After years of research, the company replaced the current product with a thicker two-ply version that was more absorbent, the first of its kind when it launched in 1965. Early commercials featured the iconic Rosie, who introduced the brand’s famous “Quicker Picker-Upper” slogan.