Most Trusted Facial Moisturizer/Cream: Olay
South African chemist Graham Gordon Wulff developed a skin treatment during World War II to prevent pilots’ burns from getting dehydrated. With help from his wife Dinah, he later tweaked his product to become a moisturizer for women. At first they sold the product, called Oil of Ulan, door to door in South Africa before expanding internationally. Under Procter & Gamble, the brand name changed to Olay in 2000. Today, Olay runs over 400,000 safety and quality tests on its products each year. More than 1,000 employees around the world work full time on these tests.
Most Trusted Soap/Body Wash: Dove
The Dove brand launched in 1957 with the Beauty Bar. It was different from other bar soaps because it contained one-quarter moisturizing cream. Today, nearly half of all American households use Dove products. In 2004, Dove launched its Campaign for Real Beauty as a way to break stereotypical perceptions of beauty. Now called the Dove Movement for Self-Esteem, the campaign encourages women to recognize their individual beauty.
Most Trusted Women’s Deodorant/Antiperspirant: Secret
When it launched in 1956, Secret was the first deodorant made and marketed exclusively for women. The brand’s famous tag line, “Strong enough for a man, but made for a woman” was introduced in 1972. An advocate for female empowerment, Secret launched the Let Her Jump campaign in 2010 to make women’s ski jumping an Olympic sport. The International Olympic Committee included the sport in the 2014 Winter Games.