Most Trusted Soap/Body Wash: Dove
The Dove brand launched in 1957 with the Beauty Bar. It was different from other bar soaps because it contained one-quarter moisturizing cream. Today, nearly half of all American households use Dove products. In 2004, Dove launched its Campaign for Real Beauty as a way to break stereotypical perceptions of beauty. Now called the Dove Movement for Self-Esteem, the campaign encourages women to recognize their individual beauty.
Most Trusted Women’s Deodorant/Antiperspirant: Secret
When it launched in 1956, Secret was the first deodorant made and marketed exclusively for women. The brand’s famous tag line, “Strong enough for a man, but made for a woman” was introduced in 1972. An advocate for female empowerment, Secret launched the Let Her Jump campaign in 2010 to make women’s ski jumping an Olympic sport. The International Olympic Committee included the sport in the 2014 Winter Games.
Most Trusted Men’s Deodorant/Antiperspirant: Old Spice
Introduced in 1937, the first Old Spice product, Early American Old Spice, was actually made for women. The first male product debuted a year later. Founder William Lightfoot Schultz wanted the brand to have a colonial theme and chose sailing ships as a trademark. The original ships that appeared on the packaging were the Grand Turk and the Friendship.