Most Trusted Shampoo/Conditioner: Pantene
A high-end hair care line in Switzerland in 1945, Pantene came to America in the 1960s because of demand from European travelers. It launched in upscale stores like Saks Fifth Avenue. Remember “Don’t hate me because I’m beautiful”? The popular advertising campaign, combined with Procter & Gamble’s acquisition in 1985, helped make Pantene accessible to all women. In 2006, Pantene launched its “Beautiful Lengths” program to encourage women to donate their hair to cancer patients. It has collected more than 600,000 ponytails and funded the creation of more than 34,000 free real-hair wigs.
Most Trusted Body Lotion/Moisturizer: Jergens*
Andrew Jergens Sr. founded The Jergens Soap Company (with partner Charles H. Geifus) in Cincinnati, Ohio in 1882. The very first product? Coconut oil soap. Today, the company’s Shea Beauty Oil is made from shea nuts collected and harvested almost exclusively by women in West Africa, where shea butter is considered a source of empowerment and community. *Statistical tie with another brand
Most Trusted Body Lotion/Moisturizer: Aveeno*
Albert and Sidney Musher believed in the power of classic remedies to soothe everyday health issues. They experimented with raw cereal to discover finely milled colloidal oatmeal bath, which can help treat everything from sunburn to eczema to chickenpox. Aveeno, which the Mushers founded in 1945, got its name from Avena sativa, the Latin word for oat. *Statistical tie with another brand