Most Trusted Body Lotion/Moisturizer: Jergens*
Andrew Jergens Sr. founded The Jergens Soap Company (with partner Charles H. Geifus) in Cincinnati, Ohio in 1882. The very first product? Coconut oil soap. Today, the company’s Shea Beauty Oil is made from shea nuts collected and harvested almost exclusively by women in West Africa, where shea butter is considered a source of empowerment and community. *Statistical tie with another brand
Most Trusted Body Lotion/Moisturizer: Aveeno*
Albert and Sidney Musher believed in the power of classic remedies to soothe everyday health issues. They experimented with raw cereal to discover finely milled colloidal oatmeal bath, which can help treat everything from sunburn to eczema to chickenpox. Aveeno, which the Mushers founded in 1945, got its name from Avena sativa, the Latin word for oat. *Statistical tie with another brand
Most Trusted Hair Color: L’Oreal
L’Oréal was originally called Société Française des Teintures Inoffensives pour Cheveux, or the Safe Hair Dye Company of France, when it was founded in 1909. Today, L’Oréal hair color products come in 40 different shades, including dark blonde, copper, and burgundy.