Most Trusted Hair Color: L’Oreal
L’Oréal was originally called Société Française des Teintures Inoffensives pour Cheveux, or the Safe Hair Dye Company of France, when it was founded in 1909. Today, L’Oréal hair color products come in 40 different shades, including dark blonde, copper, and burgundy.
Most Trusted Mass Merchandiser Retail Store: WalMart
Sam Walton opened the first Walmart Discount City in Rogers, Arkansas in 1962. He originally wanted to buy a department store in St. Louis, Missouri, but his wife Helen insisted she wanted to live in a small town. By 1979, Walmart opened 276 stores, had 21,000 employees, and reached $1 billion in sales. Today, Walmart has nearly 11,000 stores in 28 countries. The company’s best-selling item (out of more than $405 billion in annual sales)? The humble banana has earned this honor for the past few years.
Most Trusted Online Shopping Site: Amazon
When Amazon opened its virtual doors in 1995, it offered only books. The first one sold? The scintillating Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought. Amazon began selling music, DVDs, and videos in 1998, with other consumer products available the following year. In 2014, customers ordered more than 2 billion products on the site.
