Most Trusted Herbal & Vitamin Supplements: Nature Made
Launched in 1972, Nature Made today fills 120 million bottles with its products each year. In 2002, it became the first dietary supplement to enter the verification process from the United States Pharmacopeia, a nonprofit that sets federally recognized standards for medicines, supplements, and foods. Nearly 70 Nature Made products are USP verified.
Most Trusted Cold & Flu Remedy: NyQuil
NyQuil fans have Lunsford Richardson, a Greensboro, North Carolina pharmacist, to thank for helping soothe their symptoms. Richardson created and sold 21 home remedies under the brand Vicks in the 1890s; Croup and Pneumonia Salve was its best-selling product. More than half a century later, NyQuil was born in 1966. The name NyQuil may have come from the phrase “nighttime tranquility.” Still recognizable by many today, the medicine’s classic slogan, “Nighttime, sniffling, sneezing…” debuted in 1979.
Most Trusted Eye Health Brand: Visine
Visine has used the famous slogan, “Gets the red out” in advertisements for more than 40 years. Its active ingredient, tetrahydrozoline hydrochloride, is a vasoconstrictor, which means it temporarily constricts blood vessels so redness is less visible. In some countries, Visine is known as Vispring.
Most Trusted Sleep Aid: ZzzQUIL*
You can thank the late George Rieveschl the next time you take ZzzQUIL. In 1943, the University of Cincinnati chemistry professor developed diphenhydramine, the active ingredient. While working on a way to improve muscle-relaxing medication, Rieveschl realized the compound effectively blocked histamines, which make you feel drowsy. Rieveschl originally wanted a career in commercial art, but went back to school to study chemistry after several job rejections. *Statistical tie with another brand
Most Trusted Sleep Aid: Unisom*
Unisom, which has helped Americans nod off since 1978, uses an active ingredient similar to the one George Rieveschl discovered, but a chemical variation allows it to also block the brain chemical called acetylcholine; this also helps to promote drowsiness. *Statistical tie with another brand
Most Trusted Cruise Line: Carnival Cruise Lines
For most of the 20th century, cruises were considered luxury vacations for the very rich. In 1972, Israeli businessman Ted Arison founded Carnival Cruise Lines with a vision of making cruises accessible to everyone. Its first ship, the Mardi Gras, a secondhand ocean liner, only had enough fuel for a one-way trip from Miami to San Juan. In 2014 Carnival carried nearly 4.4 million guests, the most of any company in the cruise industry.
Most Trusted National Hotel Chain/Resort: Marriott International*
In 1927, John Willard Marriott and his wife Alice started selling A&W root beer to Washington, D.C. residents during hot, muggy summers—then turned the stand into a Hot Shoppes restaurant franchise that ultimately went public in 1954. A few years later, the family decided to go into the hotel business. In 1957, the first Marriott hotel opened in Arlington, Virginia with 365 rooms. It was the world’s first motel—inexpensive lodging specifically for motorists. Marriott now owns more than 4,100 properties around the world. *Statistical tie with another brand
Most Trusted National Hotel Chain/Resort: Hilton Hotels & Resorts*
Conrad Hilton, founder of Hilton Hotels, bought his first hotel in 1919—The Mobley, in Cisco, Texas—then acquired a number of other Texas hotels over the next few years. In 1943, Hilton became the first coast-to-coast hotel company after it acquired the Plaza and the Roosevelt in New York City (the first hotel to have TVs in guest rooms). Today, Hilton has more than 540 hotels and resorts in 78 countries, including the famed Waldorf Astoria, which is an official New York City landmark. *Statistical tie with another brand
Most Trusted Airline: Southwest Airlines
More than 136 million people flew with Southwest, the nation’s largest low-cost air carrier, last year alone. The airline has had more than 1.5 billion customers since it was founded in 1967. Fun fact: Flight attendants served more than 100 million peanuts and more than 45 million pretzels in 2014.
Most Trusted Mobile Phone/Tablet: Apple
Apple initially wanted to use touch screens for a tablet computer, but after a prototype meeting in 2004, Steve Jobs realized that technology could be used for a phone. Production on what would be the iPhone began shortly afterward. To ensure its secrecy, employees referred to it as Project Purple. The first iPhone officially launched in early 2007 with the promise to “reinvent the phone.” Celebrities and dignitaries of all kinds use Apple products: Queen Elizabeth ordered an iPad after seeing Princes William and Harry use theirs. Today, more than 1 million apps are available for iPhone and iPad in the app store.