Most Trusted Cruise Line: Carnival Cruise Lines
For most of the 20th century, cruises were considered luxury vacations for the very rich. In 1972, Israeli businessman Ted Arison founded Carnival Cruise Lines with a vision of making cruises accessible to everyone. Its first ship, the Mardi Gras, a secondhand ocean liner, only had enough fuel for a one-way trip from Miami to San Juan. In 2014 Carnival carried nearly 4.4 million guests, the most of any company in the cruise industry.
Most Trusted National Hotel Chain/Resort: Marriott International*
In 1927, John Willard Marriott and his wife Alice started selling A&W root beer to Washington, D.C. residents during hot, muggy summers—then turned the stand into a Hot Shoppes restaurant franchise that ultimately went public in 1954. A few years later, the family decided to go into the hotel business. In 1957, the first Marriott hotel opened in Arlington, Virginia with 365 rooms. It was the world’s first motel—inexpensive lodging specifically for motorists. Marriott now owns more than 4,100 properties around the world. *Statistical tie with another brand
Most Trusted National Hotel Chain/Resort: Hilton Hotels & Resorts*
Conrad Hilton, founder of Hilton Hotels, bought his first hotel in 1919—The Mobley, in Cisco, Texas—then acquired a number of other Texas hotels over the next few years. In 1943, Hilton became the first coast-to-coast hotel company after it acquired the Plaza and the Roosevelt in New York City (the first hotel to have TVs in guest rooms). Today, Hilton has more than 540 hotels and resorts in 78 countries, including the famed Waldorf Astoria, which is an official New York City landmark. *Statistical tie with another brand