Most Trusted National Hotel Chain/Resort: Hilton Hotels & Resorts*
Conrad Hilton, founder of Hilton Hotels, bought his first hotel in 1919—The Mobley, in Cisco, Texas—then acquired a number of other Texas hotels over the next few years. In 1943, Hilton became the first coast-to-coast hotel company after it acquired the Plaza and the Roosevelt in New York City (the first hotel to have TVs in guest rooms). Today, Hilton has more than 540 hotels and resorts in 78 countries, including the famed Waldorf Astoria, which is an official New York City landmark. *Statistical tie with another brand
Most Trusted Airline: Southwest Airlines
More than 136 million people flew with Southwest, the nation’s largest low-cost air carrier, last year alone. The airline has had more than 1.5 billion customers since it was founded in 1967. Fun fact: Flight attendants served more than 100 million peanuts and more than 45 million pretzels in 2014.
Most Trusted Mobile Phone/Tablet: Apple
Apple initially wanted to use touch screens for a tablet computer, but after a prototype meeting in 2004, Steve Jobs realized that technology could be used for a phone. Production on what would be the iPhone began shortly afterward. To ensure its secrecy, employees referred to it as Project Purple. The first iPhone officially launched in early 2007 with the promise to “reinvent the phone.” Celebrities and dignitaries of all kinds use Apple products: Queen Elizabeth ordered an iPad after seeing Princes William and Harry use theirs. Today, more than 1 million apps are available for iPhone and iPad in the app store.