Most Trusted Mobile Phone/Tablet: Apple
Apple initially wanted to use touch screens for a tablet computer, but after a prototype meeting in 2004, Steve Jobs realized that technology could be used for a phone. Production on what would be the iPhone began shortly afterward. To ensure its secrecy, employees referred to it as Project Purple. The first iPhone officially launched in early 2007 with the promise to “reinvent the phone.” Celebrities and dignitaries of all kinds use Apple products: Queen Elizabeth ordered an iPad after seeing Princes William and Harry use theirs. Today, more than 1 million apps are available for iPhone and iPad in the app store.
Most Trusted Computer: Dell*
Dell was originally called PCs Limited when it launched in 1984. An early customer—a lawyer—convinced a young Michael Dell (then a student at the University of Texas at Austin) to incorporate as Dell Computer Corporation (doing business as PCs Limited) in exchange for an updated hard drive and $1,000. It wasn’t until 1988 that Dell officially changed the name to Dell Computer Corporation. With the company expanding internationally, having “limited” in the name didn’t make sense. *Statistical tie with another brand
Most Trusted Computer: Hewlett-Packard*
Before they became business partners in 1939, Bill Hewlett and Dave Packard were friends at Stanford University. They flipped a coin to decide who would appear first in the company’s name. The company incorporated in 1947 and went public 10 years later. HP is considered a symbolic founder of Silicon Valley. *Statistical tie with another brand