Let’s get ready to rumble!
Famed wrestling and boxing announcer Michael Buffer must have known his catchphrase would take off when he started using it in the ‘80s. Since having it trademarked in 1992, he’s reportedly made $400 million by licensing one of the most famous phrases to be used in movies, commercials, video games, you name it. In the late ‘90s, Buffer was part of a New York City taxi campaign to get riders to buckle up. Anyone who got in a cab would hear, “Let’s get ready to rumble… for safety!”
When you invite your friends over for game night and win three games in a row, it’s not simply three wins. It’s not a repeat plus one. It’s a three-peat, a term usually used to describe three consecutive sports championship wins. The term was successfully trademarked by former Los Angeles Lakers coach Pat Riley in 1988, just as his team was set to win three consecutive NBA titles. Unfortunately, the Lakers lost to the Detroit Pistons, but since Riley obtained the copyright for commercial use, he did profit off other teams who completed the precious three-peat. There’s a bright side to everything.