4%: Amount of women around the world who consider themselves beautiful, according to a recent Dove survey (luckily, 80% of women agree that every woman has something about her that is beautiful, but do not see their own beauty). The Dove brand launched in 1957 with the Beauty Bar. Today, nearly half of all American households use Dove products. In 2004, Dove launched its Campaign for Real Beauty as a way to break stereotypical perceptions of beauty. Now called the Dove Movement for Self-Esteem, the campaign encourages women to recognize their individual beauty.