10 Fast-Food Scandals That Rocked the Industry
These sure didn’t help the chains’ unhealthy reputations.
McDonald’s under fire for hot coffee
You’ve probably rolled your eyes at the infamous case of a woman suing McDonald’s for almost $3 million in 1992 because the hot coffee she spilled was too hot, but there’s more to the story than a cranky, money-hungry customer. Stella Liebeck hadn’t just ruined her pants—she’d suffered third-degree burns that kept her in the hospital for a week and required medical attention for another two years. Plus, it turned out that 700 other people had already complained to McDonald’s about injuries from the coffee served between 180°F and 190°F. Since then, the fast-food company has lowered its coffee temperatures ten degrees. For more crazy stories, read the 13 craziest things drive-through workers have seen on the job.
Burger King may contain horsemeat
James R. Martin/Shutterstock
In 2013, some European meat suppliers came under fire when investigators found they’d been mixing horsemeat in with products advertised as beef. Among the top companies involved was Burger King; trace amounts of horsemeat were found in its supply chain. No evidence of horsemeat was found in BK products themselves, but the fast-food chain tried to keep “neigh”-sayers happy by switching suppliers.
McDonald’s sneaks meat into its vegetable oil
Until 1990, McDonald’s was open about cooking its fries in beef fat, but eventually it switched the recipe to vegetable oil after a push from consumers. What it failed to mention was that the fries still weren’t vegan-friendly—the vague “natural flavors” item on the ingredients list still included beef products. Three vegetarians (two of whom avoided meat for religious reasons) sued the company for misleading them, but McDonald’s argued that it had never claimed its fries were vegetarian. It eventually settled the lawsuits by donating $10 million to Hindu groups as well as some others. Learn about the countries that have banned McDonald’s altogether.
Taco Bell’s mystery meat
In 2011, a class-action lawsuit claimed that Taco Bell’s beef was only 35 percent meat, which, according to USDA standards, means it can’t really call itself “beef.” The suit was dropped when Taco Bell put marketing efforts into debunking the claims, but its reputation for mystery meat never really faded. In the age of “if you can’t pronounce it, don’t eat it,” consumers still have beef with the 12 percent of its beef products that aren’t meat. You wouldn’t find that at the fast-food restaurant with the best reputation in America.
McDonald’s plagiarizes its jokes
In 1989, comedy magazine Viz published a tip: “Save a fortune on laundry bills. Give your dirty shirts to Oxfam. They’ll wash and iron them and then you can buy them back for 50p.” Seven years later, a McDonald’s radio ad about saving money said almost the exact same thing but subbed out “Oxfam,” a British charity shop, for “a second-hand shop.” A couple other commercials from the campaign also sounded suspiciously similar to other Viz jokes, but McDonald’s insisted the jokes were common and that it hadn’t used the magazine for ideas. The case was settled out of court, and McDonald’s donated money to the charity Comic Relief.
Expired meat is sold to McDonald’s, KFC, and more
In 2014, undercover reporters filmed an American-owned Shanghai factory changing the dates on expired meat before sending the chicken and beef to McDonald’s and KFC locations in China. KFC’s parent company, Yum Brands, dropped the supplier, while McDonald’s used the same company but a different plant. Find out which menu items nutritionists never order at fast-food restaurants.
A bad reputation gets worse
Naysaying McDonald’s is nothing new. In 1986, a small group of protestors started handing out a leaflet called “What’s Wrong with McDonald’s: Everything They Don’t Want You to Know,” accusing the fast-food giant of everything from underpaying workers to destroying rain forests. Two of the leaflet’s writers refused to take the claims back when McDonald’s demanded an apology, launching the longest libel case in English history. After an almost year-long legal battle, the court favored McDonald’s, but its reputation still took a hit. The judge ruled that although some of the claims were false, others—like exploiting children in its ads and acting like its food is healthier than it is—held up.
Papa John puts his foot in mouth (again)
What would Papa John’s pizza be without Papa John? The world is finding out, now that founder John Schnatter was kicked out of the company. In 2017, Schnatter resigned as CEO after coming under fire for blaming slow pizza sales on the fact that some NFL players were kneeling during the national anthem. He apologized but didn’t seem to learn his lesson—after using a racial slur during a media training conference call, he was evicted from the company and later stepped down as chairman. These are the secrets your pizza delivery guy won’t tell you.
Subway spokesman has shocking arrest
For 15 years, Jared Fogle was a Subway spokesman, touting the fact that he’d lost more than 200 pounds by eating its sandwiches. But all that changed in 2015, when he was found guilty of child pornography and paying for sex with minors. Cue the “Footlong” jokes. It wasn’t the best look for Subway, who immediately dropped Fogle from its payroll when the charges came out.
Krispy Kreme picks the wrong letters
A U.K. Krispy Kreme store hoped to draw traffic in 2015 with its Krispy Kreme Klub. A doughnut-decorating club is all fine and dandy, but not when it’s advertised as KKK Wednesday. When fans kindly pointed out that it shared its abbreviation with the Ku Klux Klan, the store quickly ended the promotion for good. Next, learn 33 more things fast-food workers won’t tell you.