On the weekends, my morning ritual is like many: I ease into the day with a good old-fashioned homemade breakfast. My go-to? Fluffy pancakes. Without the a.m. rush, I have time to carefully measure ingredients and even dabble with new flavors like butterscotch and pumpkin. On weekdays, though, the kitchen scene is much different—there’s hardly enough time to down a cup of coffee, much less break out the measuring cups. Still, I can get golden-brown pancakes on the table—and I don’t have to put my morning routine into hyperdrive to do it.Taste of Home
To solve this problem, pancake lovers from across the company gathered to take part in a blind taste test, and we put six popular brands of buttermilk pancake mix to the test. With each brand’s product hot off the griddle, we were able to judge the pancakes solely on their flavor and texture…without any marketing claims, fancy packaging or price tags in the way! Curious to know which mixes made our taste testers flip? Read on to find out.
#6: Market Pantry Buttermilk Complete Pancake Mix
Average score: 2/10
“It tastes like a plain gummy bear.”
“Was this a frozen pancake?”
At the bottom of the pack—or should I say stack—was Market Pantry, Target’s generic brand. Our taste testing panel was unenthused by its artificial flavoring and chewy-sticky texture. Compared to other brands, this pancake was devoid of that sweet, salty, buttery taste we all know and love. The directions on the box were simple enough (“just add water”), but I’d set my alarm a few minutes earlier if it meant making cakes with more flavor.