9 Reasons People Love Shopping at Hy-Vee

Updated: Jun. 29, 2022

Ever wondered why shoppers love this Midwest supermarket? We got the goods.

The facade of the Hyvee Supermarket on the west side of Madison, Wisconsin.Juli Hansen/Shutterstock

When you think of grocery shopping in the Midwest, you likely think of Hy-Vee. With a whopping 240 stores across the region, Hy-Vee is a staple for many shoppers. It’s no great coincidence that people love shopping this store. Here are nine reasons it has such loyal customers.

Hy-Vee supports health and wellness

Health and wellness are at the heart of this business. Last year, Hy-Vee partnered with Orangetheory Fitness to offer customers access to a group fitness program inside or near existing stores.

“These unprecedented collaborations reinforce our company’s longstanding commitment to health and wellness, culinary expertise, and customer experience,” said Hy-Vee chairman, CEO, and president Randy Edeker in an official post on the company site.

You can actually learn about food there

Food is not just something you eat—it’s a lifestyle. That’s something that the people at Hy-Vee truly know. Over on the company’s Twitter page, you can find all the latest foodie news and deals. From how to pack a salad jar to summer drink ideas, there’s something for everyone. Speaking of salads in jars, have you seen our favorite recipes you can make right in a mason jar?

It’s an award-winning store

Did you know that Hy-Vee is an award-winning company? It won the Progressive Grocer Retailer of the Year Award not once, but twice in recent years. Yes, the esteemed store took the honor way back in 2003 and then once again last year in 2017. The publication commended the chain on its innovation and willingness to move forward as a business.

You can get birthday cakes with a twist

Someone’s birthday coming up? There’s one way that you can make it extra special. Hy-Vee has a whole range of character and theme cakes that could be just the thing. Sporting some of the most famous characters and movies of all time, the range is awesome. So, no matter what your loved one’s passion, you’re sure to find a dessert for them.

Online shopping is easy

Don’t have the time to traipse around a store? Whether you want to “click and collect” your groceries or have them delivered right to your door, Hy-Vee has you covered. With a wide range of products available online, you are sure to find what you need here. Check out these shopping secrets from America’s top grocery stores.

It’s employee owned

Of course, one of the biggest reasons to love Hy-Vee is the way that they treat their staff. When you work for the company, you actually have the chance to get a small stake in it too. Direct stakeholders include officers, store directors and executive staff members, while more than 30,000 Hy-Vee employees are indirect stakeholders.

They hire veterans

Leadership, strength, and commitment; these are all traits that the company values. As part of the Hiring Heroes program, the officials at Hy-Vee are committed to hiring ex-military personnel. Aside from a great employment package, they also offer these staff members a fully paid Veterans Day off.

They love coupons as much as you do

Who doesn’t love a bargain? If you’re coupon mad, there’s yet another reason to fall head over heels in love with Hy-Vee. The store’s website actually has an entire section dedicated to digital coupons. All you have to do is sign in, register your perks card, and start clipping to save yourself some real money. Unlock more couponing secrets with your phone (for more than just Hy-Vee!).

They’ve got your catering covered!

Hy-Vee helps you celebrate the good times without all the hassle. If you’re planning an event, you can simply order some party trays for your guests to enjoy. Often times, it can be tricky to cook for a large group while organizing a party. Now, you don’t have to. Bliss. With so many benefits, you might just switch up your shopping routine and head to Hy-Vee.

20 Supermarket Shopping Secrets from America's Top Grocery Stores
1 / 20

Taste of Home
Originally Published on Taste of Home