Have you heard about the new chicken sandwich from Popeyes? No? You might be the only one. The Internet is so ablaze with talk about Popeyes’ new chicken sandwich, that the surrounding narrative has become less about food, and more about the people who enjoy it. Since the release of the new Popeyes chicken sandwich on August 12th, we can’t seem to escape the fervor about this new menu item. So, we wanted to find out what makes the Popeyes chicken sandwich different from all the rest. Here’s what we found.
The Popeyes chicken sandwich has perfect buns
To make their sandwich unique, Popeyes added a new twist to the classic meal: they added a brioche bun. Now, we know that Chick-fil-A has been America’s favorite fast-food chain for years and has been leading the fast-food chicken sandwich game for decades, but the Popeyes chicken sandwich still manages to stand out with its buttery brioche buns encasing crispy chicken, and customers are enjoying the sweeter flavor. Restaurants usually charge extra for brioche buns, but the Popeyes chicken sandwich costs only $3.99 at most franchises.
Popeyes has perfected the art of fried chicken
Popeyes’ customers think highly of the new chicken sandwich, and the online craze about the crispy, juicy chicken is just increasing the hype. Many netizens have noted how the chicken from Popeyes is juicer than Chick-fil-A’s, or how much thicker the serving of fried chicken is. Popeyes definitely knows a thing or two about fried chicken—here are even more fun facts about the beloved Popeyes chicken. “The sandwich has been very well-received and we know our guests are enjoying it!” a Popeyes spokesperson tells Reader’s Digest. “They are really happy with the product, and we love that they’re encouraging others to go out and try it.”
This kind of enthusiasm about a fast-food item is so rarely seen, and a fast-food craze of this proportion has only happened once in recent history: the McDonalds Schezuan Sauce Fiasco of 2018, in which McDonald’s restaurants everywhere were overrun with customers. Fast-food enthusiasts have flocked to Popeyes restaurants to get a taste, so much so that in some locations, the chicken restaurant has sold out of its chicken. We shouldn’t be too surprised, though—Popeyes was apparently the late foodie Anthony Bourdain’s favorite fried chicken joint.
So yall just went to Popeyes in droves… 😂 pic.twitter.com/n6325WfONH
— BallerAlert (@balleralert) August 21, 2019
Popeyes vs. Chick-fil-A: Size counts
The Popeyes chicken sandwich is large and tilts the scale at around 480 calories. Just from a glance at the generous brioche buns, mayo or sauce, and the giant hunk of chicken that completes the sandwich, you might think that the meal would pack more of a caloric punch. On the other hand, Chick-fil-A’s sandwich weighs in at a very similar 440 calories but seems less substantial in terms of size.
The Popeyes pickle dill-emma: Where things get spicy
By using pickles on its sandwich, Popeyes has placed themselves in direct competition with Chick-fil-A, where the pickles are just one of the things that make their chicken sandwiches so good. Chick-fil-A posted the tweet below in response to the new Popeyes menu item.
Bun + Chicken + Pickles = all the ❤️ for the original. pic.twitter.com/qBAIIxZx5v
— Chick-fil-A, Inc. (@ChickfilA) August 19, 2019
Unfortunately for Chick-fil-A, it doesn’t seem to matter who came first, or who is the “original.” The power of the free marketplace gets to decide which sandwich it is allied to, and right now, consumers are favoring Popeyes. This new Brand War has rippled out to other fast-food chains, as they try to wiggle their way into the chicken sandwich debate. Among others, Wendys and Shake Shack tried to claw their way into the spotlight with digs towards both Popeyes’ and Chick-fil-A.
lol, guess that means the food’s as dry as the jokes https://t.co/aX3XnRunNW
— WENDY'S SPICY NUGGETS ARE BACK!!! (@Wendys) August 20, 2019
If you're lookin' for a chicken sandwich (without the beef 😉), you know where to find us. pic.twitter.com/2wtV2POvFf
— SHAKE SHACK (@shakeshack) August 19, 2019
Above all else, battles like this make us long for the days when fast-food was just fast-food, all alike in dignity. As individual consumers, we had our preferences, but regardless of which chains we ordered from, we felt an equal amount of shame at the counter—no matter where we were—when ordering a combo meal with a large soda. The Chick-fil-A vs. Popeyes skirmish will likely wage on, but it’s up to each individual consumer to pick their favorite sandwich. Rather stay away from the drama and just make your own fried chicken? Then you’ll need to know this secret to making the most irresistible homemade fried chicken.