12 Common Marketing Phrases That Are Total BS
"Acquired taste" = "Horrible food."
Get your BS in BS by learning these marketing euphemisms from the new book Spinglish by Henry Beard and Christopher Cerf:
A food writer described this as “something people only ever say about foods that are horrible.”
Ahead of its time.
A book-publishing euphemism for “It bombed.”
An unsolicited phone call from a telemarketer.
A real estate term for a property that might more accurately be described as a “tearer-downer.”
Robust exchange of views.
A shouting match.
An impressive-sounding business term to use instead of admitting that you’re doing absolutely nothing.