Foundation/Concealer – Splurge
If there is one item that every makeup artist deemed as splurge-worthy, it was foundation with a resounding yes. Because your skin is the biggest (and pickiest) part of your face, you really want to pinpoint a formulation that works best for your skin type. According to Rick DiCecca, Global Makeup Artist for Artistry, “Foundation is an area you want to spend the money—for two reasons: the options and the technology. High quality foundations make your skin look smoother, cover dark spots better, and diminish wrinkles and fines line, while also incorporating the skin-care benefits you desire.” This process is also essential to ensuring your skin maintains all that good stuff it soaked up from your skin-care routine. “With product technology advancing, foundation is no longer your first step in makeup, but your last step in skin care. Also, luxury foundation lines tend to have more shades and finishes to choose from, most definitely splurge! One of my product recommendations is the Artistry YouthXtend Lifting Smoothing Foundation, which comes in 20 different shades.”
Eyeshadow – Splurge
While we all loved those Minnie Mouse makeup palettes growing up, it may be time to upgrade to something a bit more premium for your vanity. Assuming you want the color in the pan to be what actually shows up on your lid, a higher price tag may be required to make sure the desired color is deposited. Because pricier shadows tend to be made with better pigments, they will last longer and blend better. “If you choose to wear eyeshadow, you need a product which is highly pigmented to ensure it stays on all day,” says Murat Evin, Creative Director at The London School of Make-Up. “It is best to invest in eyeshadow which offers staying power against tears, sweat, and rain; otherwise you run the risk of panda eyes.”
Mascara – Save
There are plenty of drugstore options that produce bombshell mascara formulas—and for half the price. Because bacteria multiples easily inside those moist tubes, you should trash it after three months; if you aren’t sure, here’s how to tell your makeup is expired. Since its shelf life is so brief, it’s probably smarter to cut corners on this one. “Expensive or cheap, all mascaras tend to dry out quickly either way (usually within 3 months), so spending big bucks on mascara just isn’t practical. Plus, drugstore brand mascaras work great, just make sure you layer a few coats on. With mascara, it’s less about the formula and more about the proper brush,” says Cassie Durkin, Brand Educator & Salon Manager at Cherry Blow Dry Bar.