60 Bestselling Drugstore Beauty Products Right Now
Updated: Jan. 25, 2023
The list of the most popular beauty items at CVS from the past year was just released, and we're convinced you'll fall in love with these bestselling drugstore beauty products. They're all hard-working products at affordable prices.
Easy-to-use mascara
If you’ve been looking for a new mascara, you’ll fall in love with L’Oreal Paris Voluminous Lash Paradise Washable Mascara for its easy-to-remove formula, deep pigmented hue, and dramatic volume. It adds both length and overall thickness with volume and can be layered for a daytime look or a bold night-eye effect. Make sure you check out our list of life-changing mascara hacks after ordering a tube.
Fool-proof under eye concealer
Getting your concealer to look Instagram-worthy is often a complicated measure that takes time, effort, and too much energy—which is exactly why the wand-like applicator of Maybelline Instant Age Rewind Dark Circle Treatment Concealer is a welcome innovation that makes it one of the past year’s bestselling drugstore beauty products. It goes to work covering dark circles and treating the sensitive, thin skin around the eyes at the same time. You’ll want to avoid these 12 makeup mistakes that age your face.
Bold, defined brows in a single step
Bold, eye-catching brows are still one of the biggest beauty trends out there, and you can definitely get them in a single step with WunderBrow 1-Step Brow Gel. It’s a tinted brow gel that comes in a variety of shades to instantly tame, control, define, and tint brows for a modern, glam look.
Waterproof eyeliner you’ll love using
This Revlon ColorStay Eye Liner will easily become your go-to liner of choice thanks to its 16-hour waterproof formula. It features a soft-tipped liner on one end and a sponge-type smudger on the other, giving you the option of perfectly defined eyes or the sexiest smoked look.
A great matte lipstick
Every woman should own the perfect shade of matte lipstick and this Maybelline New York SuperStay Matte Ink Liquid Lipstick is the perfect budget-friendly solution. It comes in a variety of shades that range from subtle and flattering to bold and daring. Find out the other things everyone should own before the age of 30.
Faux lashes you can re-use
Bold lashes are the trend that just won’t quit, and beauty lovers agree reusable faux lashes are one of the easiest and most affordable ways to nail the trend. The Ardell Natural Multipack Lashes offer four sets of versatile lashes that are suitable for people with small eyes, large eyes, round eyes, almond-shaped eyes, and deep-set eyes—all thanks to a flexible base that conforms to almost every eye shape.
A versatile, flattering bronzer
A single Physicians Formula Murumuru Butter Bronzer acts as a bronzer, contour creator, and even subtle highlighter. The formula comes in a variety of shade depths that make it appealing to a range of skin tones and types, and it’s easy enough to apply for even makeup novices. Plus, it’s less than the price of a gourmet salad.
A setting spray that lasts all day
If you’re the type to spend loads of time and energy getting your makeup look just right, you’re obviously going to want to preserve it, which is why NYX Professional Make Up Setting Spray is one of the bestselling drugstore beauty products out there. A couple quick spritzes can preserve and even refresh your hard-earned makeup look, keeping you gorgeous all day (and night).
An affordable high-res primer
A few small drops of e.l.f Face Primer beneath your makeup will make your skin look like a flawless canvas so everything you do will be true art on top. It’s suitable for most skin types, can be applied with fingers, a makeup sponge, or a foundation brush, and goes on colorless.
Liquid -formula highlighter
We’re pretty sure this L’Oreal Paris True Match Lumi Glotion Natural Glow Enhance made the list of bestselling drugstore beauty products because it’s good for so many different skin types and shades. You don’t even have to be a big makeup lover to benefit from this liquid—just add a drop or two on your fingers to the tops of your cheekbones after you’ve cleansed and hydrated and you’ll look like a forever-glowy angel.
A truly gentle cleanser
Problem skin? No worries—Cetaphil Daily Facial Cleanser is the ultra-gentle face wash that works for just about every skin type, even the most sensitive, and it’s under $10 a bottle. You can use it on its own as a skin-soothing cleanser or with a washcloth of cleansing brush for a more abrasive clean. Just be sure not to make one of these 13 common face-washing mistakes.
Discreet acne care on a budget
Forget about spending major cash to battle pesky breakouts—one of the bestselling drugstore beauty products of the year is Peach Slices Acne Patches. They’re sticker-like tiny patches that cover your worst breakouts in a thin-yet-effective layer of cellulose gum to absorb nasty acne-causing bacteria and fluids. Did we mention they’re under $5 for a generous-sized pack and easy to stash in your purse, desk drawer, or locker? They are.
Powerful cleansing makeup remover wipes
If you think these Neutrogena Makeup Remover Cleansing Towelettes are just for caked on beauty products, think again. Each wipe is loaded with a powerful cleanser that’s both gentle and hydrating for skin, yet intense on grime, gunk, and even the most waterproof makeup formulas. They’re one of the bestselling drugstore beauty products thanks to their ease of use and overall versatility.
Sheet masking is so hot right now
Sheet masks are a cinch to use, require little formal beauty know-how, and make clean-up a total breeze. The Ariul 7 Days Sheet Mask is one of CVS’ highest rated beauty products and treats acne-prone and reddened skin with a dose of tea tree oil. You should check out these other incredible tea tree oil uses, too.
Cleansing strips with a new twist
Cleansing strips have been a skincare lover’s best friend for years already, but Biore Deep Cleansing Charcoal Strips are the pore-cleansing magic strips these modern times have been waiting for. They use Biore’s already popular strip-style method of blackhead removal and double-down with a dose of deep-cleansing and very trendy charcoal. Find out what the experts have to say about the benefits of activated charcoal.
A clarifying mask for the price of a candy bar
If you like sticking to a strict skincare budget and want clarifying ingredients like charcoal, you’ll be excited to try Yes To Tomatoes Charcoal Detoxifying Paper Mask. It’s one of the most budget-friendly drugstore beauty buys at less than $3 per package.
Makeup remover pads you’ve trusted for years
Your favorite old standby, Almay Oil-Free Eye Makeup Remover Pads, is still one of the bestselling drugstore beauty products out there, and for good reason. The pads whisk away even the most stubborn traces of mascara, eyeliner, or whatever else you’re layering on, and the packaging is small enough to easily store in your medicine cabinet.
A mask just for your eyes
Target-specific treatments are major right now, which is one of the many reasons why Burt’s Bees Rejuvenating Eye Mask is so popular. That, and the fact that it offers an ultra-hydrating, uncomplicated, 99.9 percent natural formula. You can use a set of these zippy little masks at home, on a long-haul flight, or while you’re waiting for your toes to dry. Bonus: it’s a much healthier alternative to Beezin’.
A two-in-one style face mask
If just one treatment style seems far too simple for you, your skin will get a kick out of The Creme Shop Fusion Sheet Mask—a hydrating and anti-inflammatory formula you can unwind with. We think it’s one of the best gifts for teen girls, too.
An anti-aging cream for any budget
If turning back the hands of time and reducing the appearance of wrinkles and fine lines are high on your list, Olay Regenerist Micro-Sculpting Cream could be the silky-smooth addition to your vanity you’ve been searching for. It plumps, lifts, and hydrates for a radiant, dewy-looking you. Be sure to avoid these 22 habits that can make you age faster.
The moisturizer everyone will love using
If you leave just one bottle of moisturizer out on your vanity, let it be the ever-popular Aveeno Daily Moisturizing Lotion. The oatmeal-inclusive formula locks moisture in, and the simple packaging and light fragrance make it a gender-neutral hit everyone in your home will love.
The one ointment you’ll use all the time
You’ll use Aquaphor Advanced Therapy Healing Ointment Skin Protectant to heal weather-chapped skin, soften the driest heels, and breathe new life into rough patches. It’s a go-to favorite that is perennially one of the bestselling drugstore beauty products.
A rich body lotion with almond oil
For daily moisturizing use on dry skin, Nivea Essentially Enriched Body Lotion offers professional-level hydration and smoothing thanks to added almond oil and a special blend of moisture-locking ingredients.
The natural glow your legs deserve
You can kiss the pasty legs goodbye after a few delightfully-smooth applications of Jergens Natural Glow Firming Moisturizer. It loads skin up with moisture and then offers a very-subtle self-tanner that’s virtually impossible to mess up, even for the most novice DIY tanners. It adds just the right amount of glow so you feel confident baring a little skin.
A body lotion with ceramides
Advanced skincare technology isn’t just for all those fancy face serums. In fact, some well-loved brands are using the best ingredients in the most affordable body lotions, like this CeraVe Daily Moisturizing Lotion for Normal to Dry Skin. It’s a top-seller thanks to a formula that includes ceramides and proven hydration with hyaluronic acid. Learn 10 surprisingly effective tips for fighting dry skin.
A fragrance-free lotion you’ll treasure
Truly fragrance-free options are hard to come by but are important for people who either prefer no scent or have sensitivities to fragrance. Lubriderm Daily Moisture Lotion, Fragrance-Free is one of the bestselling beauty products thanks to its non-greasy and fragrance-free formula that works like a charm.
Hydration plus mild exfoliation
If you’re looking to both tackle dry skin and get rid of that rough outer layer, you’ll want to give Eucerin Intensive Repair Very Dry Skin Lotion a whirl ASAP. It goes to work locking moisture into the neediest skin and then gently exfoliating away the rough, dead skin cells that may already be there.
Hand cream the hardest workers can appreciate
Construction crews, mechanics, plumbers, and farmers all have one thing in common—they love O’Keeffe’s Working Hands 2.7 Ounce Jar. It works just as hard as they do to stop chapping, chaffing, and raw, work-worn skin. These are the 11 health secrets your hands are trying to tell you.
This dry-feel oil
You’ll be excited to know that one small bottle of Bio-Oil Specialist Skin Care is recommended for uneven skin tone, stretch marks, dry skin, and just about everything in between. It’s one of the best drugstore beauty buys to keep on hand, because you really never know what you’ll end up using it for, but you do know you’ll always have a reason to use it. Find out showering mistakes almost everyone makes.
A universally-loved men’s formula lotion
Men of all ages reach for Nivea Men Maximum Hydration 3-in-1 Nourishing Lotion because its rich, non-greasy formula goes to work immediately solving dry skin woes. The formula was designed to last 24-hours, too, which means he can enjoy a single application for all-day moisture.
Modern gel-style press-on nails
Press-on nails are back with a vengeance, and KISS Gel Fantasy Nails is leading the trend. These uncomplicated self-adhesive nails are strong, wear for up to a week, and give a salon-style gel polish look.
Home gel nails in a perfect neutral
White nails and all versions of nearly-blank have been a major trend for the last few seasons, and Sally Hansen Miracle Gel in Get Mod is a bestselling drugstore beauty product partially because it’s the perfect shade of crisp white, but mostly because it’s a gel-formula polish that dries fast and requires no UV light time. Find out the nail polish colors every woman should own.
The Queen’s preferred shade
Did you know the Queen of England wears Essie Nail Color in Ballet Slippers exclusively? It’s true, and one of the many reasons we’re not surprised this gorgeous neutral maintains its rank. Read more about the Queen’s nail polish habits.
A dependable nail strengthener
Drugstore beauty shoppers are loving OPI Nail Envy Original Formula Nail Strengthener for its maximum strength formula, wheat protein fortification, and quick dry time. It’s great as a base coat or can be worn on its own as a subtle hint of shine and added strength to prevent chipping, splitting, and flaking.
The softest sheer pink
A good, sheer pink shade will take you from day to night, casual to romantic, and everything in between. Essie Nail Color in Mademoiselle is a perennial favorite because it’s flattering and neutral for most skin tones, and the light shade helps hide subtle imperfections and chips for longer wear.
A salon-level strengthener under $10
If you go through nail strengthener like it’s water, you’ll love Orly Strengthening Nail Defence Protein Treatment‘s under-$10 price point and ability to make nails rock-solid. It’s great for preventing split nails, peeling, and fortifying nail beds after removing gel polish. You can also try these 10 simple ways to get strong, healthy nails.
Are you ready for this magic?
Sure, CND Vinylux Weekly Top Coat Nail Polish is designed to be used on top of the line’s colored polishes, but here’s a hack you didn’t expect: you can make it your top coat over any polish you already love to add endurance and reduce chips.
A fast-dry formula everyone loves
Shoppers are enthusiastic about Sally Hansen Insta-Dri 3.0 Nail Color because it truly dries in a flash, comes in an assortment of on-trend colors, and is extremely affordable. The base and top coats are already in the formula, so all you need is a single coat for perfectly gorgeous nails.
One of the most popular salon shades
Did you know that OPI Nail Lacquer in Bubble Bath is one of the most popular requests in nail salons? It’s a beautiful feminine shade of pale pink that goes with just about any look, style, and age.
A bright white
This bright white shade of Essie Nail Color is the perfect summer shade and a more vibrant version of pale, linen-like shades. Wearing Blanc is the perfect dose of youth and excitement without being too daring.
Damage control, anyone?
Tell your split ends, weak tresses, and dull locks to buzz off after you try a bottle of L’Oreal Paris Elvive Total Repair 5 Repairing Shampoo. It’s formulated specifically for overworked, fried hair that’s been through too many rounds of heat styling, color, and even beach adventures—plus, it’s under $5 a bottle.
For sleek, shiny strands
If you’re feeling the glass hair trend or just love the idea of locking humidity out and keeping straight, shiny hair, you’ll love Garnier Fructis Sleek & Shine Shampoo and Conditioner. It’s one of the bestselling drugstore beauty products thanks to a very-affordable price, rich foaming, and vitamins B3 and B6.
Pro-quality hair spray for the price of a soda
What’s a better investment, a little more than $2 for a can of professional-quality hair spray, or a calorie-laden soda? You know our feelings—good hair is always a better choice. Tresemme Extra Hold Hair Spray keeps your styles in place, doesn’t flake, and is affordable enough to use daily.
A classic hydrating favorite
Drugstore beauty shoppers are seemingly forever in-love with Pantene Pro-V Daily Moisture Renewal Hydrating Shampoo. The rich formula boasts a creamy formula and a moisture-enhancing ingredient list that won’t disappoint all thirsty tresses.
For textured spikes
Men and women alike love the firm texture that Got2b Glued Styling Spiking Glue offers. It’s a non-greasy, glue-like formula that can add loads of definition, height, and hold style to short hair styles.
A thickening shampoo that really works
Fine, thin hair will soak up OGX Thick & Full Biotin & Collagen Shampoo like a sponge. The thickening formula adds heft to even the finest strands without weighing them down, and simultaneously lifts away dirt and impurities for a shiny, weightless finish.
Affordable argan oil
Argan oil is the weightless, moisture and shine-giving oil straight out of North Africa that high-end hair care companies love to use —but believe it or not, you can find it in a drugstore formula, too. Herbal Essences Argan Oil of Morocco Shampoo cleanses and then adds weightless hydration back to your hair with just the right touch of real argan oil. Learn more about the benefits of Argan oil for your hair and skin.
This do-it-all mousse
Mousse never really left the hair party, and we’re grateful, because this budget-friendly Tresemme Extra Hold Mousse is perfect on damp hair to add texture or to give great body and hold before heat styling. In fact, adding a little mousse to your damp tresses before a blowout is one way to make your blowout last longer.
A prescription for better hair
Did you know Neutrogena T/Gel Therapeutic Shampoo Extra Strength is made to tackle the toughest scalp conditions? Shoppers love this formula because it works hard against chronic scalp psoriasis, seborrheic dermatitis, and even common dandruff. Be sure to avoid these 12 things that will damage your hair.
The conditioning counterpart
If you’re already investing in one of the bestselling drugstore shampoos, it makes sense to pair it with the perfect drugstore conditioner counterpart. L’Oreal Paris Elvive Total Repair 5 Repairing Conditioner is the deep-hydration conditioner counterpart to our first shampoo on this list, and is the perfect detangling boost dry hair desperately needs.
Hydration and brighten at the same time
You can hydrate and brighten your skin all at once with a single-use Peach Slices Brighten Mask at a very-reasonable $2.49. Each mask is infused with skin-helping sea buckthorn, fig, and rose to keep your skin at its glowiest and most delightful.
Weightless lip tint
A single swipe of Peripera Ink Airy Velvet Lip Tint in Elf Light Rose is the perfect weightless answer to the cakey lipsticks of yesteryear. It lasts for hours, goes on in a single swipe, and the soft pink hue is universally flattering.
A bubbly skin solution
Instagrammers and science lovers take note—this JJ Young Pore Bubble Mask is basically a facial science experience you’ll want to document on camera. It’s one of the bestselling drugstore beauty products partially because it’s a great affordable face mask, but we’re pretty sure people are just falling in love with the oodles of bubbles it creates once it’s on your face. Imagine gentle pop rocks on your skin. Boom!
A grossly appealing mask
Masking is one of the most popular (and fun) elements of any good Korean beauty routine, and Elisha Coy Snail Hydrogel Eye Patches are grossly appealing thanks to their super-rich infusions and real 70% concentrated snail extract. Yes, you read that correctly. Don’t miss the 22 secrets makeup artists want you to know.
Setting powder that feels like a million bucks
This JOAH Selfie Ready Setting Powder goes on light, sops up excess oils, and sets foundation and concealer for flawless all-day skin. It easily compares to more prestige powders at a fraction of the cost, too.
A product you never knew you needed
The surprise factor of Holika Holika Gudetama Smooth Egg Peeling Gel is half the fun—the other half is figuring out there’s a new beauty product you never knew you needed. It’s a smooth facial peeling gel that sweeps away dead skin cells and makes silky, soft skin a reality in a matter of minutes.
A high-end gel moisturizer at a low price
Beach babes and warm-weather addicts love Peach Slices Citrus Honey Aqua Glow. It’s a boutique-style gel formula moisturizer that is both hydrating and cooling, perfect for after your post-beach shower, layered under sunscreen, or thrown in your overnight bag—it’s even TSA-friendly.
A modern eye cream
Wrapped in what is arguably the cutest packaging ever, The Saem Iceland Hydrating Eye Stick delivers adorable K-beauty style with efficient cooling and hydration for delicate eye-area skin. It’ll de-puff, moisturize, and put a little pep back into your most exhausted steps.
Toss this glossy butter in your bag ASAP
Soft, smooth lips are achievable in an instant with this colorful Peripera Butter Pang slightly-glossy lip butter. It comes in an assortment of shades, requires just a single swipe across your lips, and hydrates even sorely chapped lips. These 10 mistakes can make chapped lips worse.
The puff ball concealer
Woah, JOAH! This Korean beauty brand’s Truly Your Dark Circle Concealer is one of the bestselling drugstore beauty products because it offers a puffed sponge tip that helps evenly apply and distribute the right amount of concealer so it looks natural and never cakey or uneven. Next, find out the best anti-aging products for every decade of your life.
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