Skincare is the best makeupvia-shen-beauty.comBefore you can have great makeup, you must have great skin. Jill Freeman, a makeup artist and general manager at Brooklyn's Shen Beauty, emphasizes that your number one consideration must be skincare. "100 percent, this is the most important," she says, "because then the foundation becomes part of your skin." Create your unique skincare routine, and don't forget an SPF product, from a trusted skincare brand, that can be worn under makeup, like EltaMD Daily SPF 40 Sheer Moisturizer.
Use the buddy systemSvitlana-Sokolova/ShutterstockWhen shopping for foundation, Freeman's rule is "find the formula and color that looks like you." Shop with someone who knows you well, and who can offer a second opinion. But, Freeman says, don't buy it just yet. "Walk around a bit, outside, even go home to see how it looks in your mirror and in different lights. Everyone's skin chemistry is different."
Oily or acne-prone skin requires special choicesvia-amazon.comPowder foundations are a smart choice for those with oily skin or who use oils, says Freeman. "If you put a dry product on dry skin, it will look flaky," she cautions. Her top powder pick? RMS Beauty Tinted "Un-Powder." And for acne-prone skin, Allure suggests these products, which include Neutrogena SkinClearing Oil-Free Makeup and Rainforest of the Sea Water Foundation by Tarte. Find out all the skincare tips you need for oily skin.
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Channel a makeup artistvia shen-beauty.comMakeup artists often develop their own collections, and, Freeman notes, "they make amazing products because they know what they need and if it doesn't exist, they create it." She loves the velvet cream foundation from Kjaer Weis, which is the line created by Danish-born, New York-based makeup artist Kirsten Kjaer Weis. "You're the boss," says Freeman, "with this foundation you can do full coverage or pat down and press for sheer." Also, we suggest trying Charlotte Tilbury's Magic Foundation, which features collagen-boosting benefits such as a reduction in age spots. Find out all the secrets makeup artists wish they could tell you.
Dry skin? Brighten and hydratevia itcosmetics.comAgain, Freeman emphasizes skincare first to moisturize and illuminate, but many foundations also offer these skincare benefits-in-a-bottle. For those looking for an organic dupe of the Armani cult-favorite foundation, she loves Vapour Organics Soft Focus Foundation "for a dewy, glow-y finish." Other expert-recommended products that have skin benefits include Confidence in a Compact from It Cosmetics, and ReVive Le Tint Moisturizing Veil.
Blend, blend, blendvia sephora.comBlend and experiment with formulas and shades, says Freeman. "Most people aren't just one color," she notes. Not only that, but many formulas now include the aforementioned skincare benefits—so you can buy one product that blends skincare needs with coverage. In this category, Refinery29 likes L'Oreal Infallible Pro-Glow Foundation, while Make Up For Ever offers Ultra HD Invisible Cover Foundation in both liquid and stick, which can provide light or full coverage, depending on your brush (buffing for light coverage, flat foundation for full coverage).
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