In Brazil, women daringly burn off their split ends
It’s safe to say that Brazilian women are fairly obsessed with their hair. In fact, according to Household and Personal Products Industry (HAPPI), Brazil completely dominates the Latin American hair-care markets and ranks third in the world for global hair-care sales. Brazilian women are particularly interested in post-treatment products to reverse the damage caused by hair dyes, chemical straighteners, and hot styling tools. One way Brazilians maintain their hair moisture is to partake in their signature ‘velaterapia’ procedure. During velaterapia, a hair stylist uses a flame to literally burn off all split ends, essentially cauterizing tresses to seal in hydration. A word of advice: don’t try this at home, and make sure you’re not making these split end mistakes to begin with.
Jamaicans make the most of cactus oil
Sweltering heat is one of the largest obstacles to maintaining great, frizz-free hair in the Caribbean. Fortunately, Jamaicans have a long-standing tradition of using cactus oil to keep their locks looking beautiful. Cactus oil offers an array of hair benefits including added softness, smoothness, and shine. In the same way a cactus plant must trap and retain moisture in the driest of conditions, so too can cactus oil help hair remain hydrated and healthy. The cactus oil’s omega fatty acids and B5 vitamins are also key to hair growth.