You don’t use the right cleansing products
If you have dry skin, make sure that all of your cleansing products are formulated for your skin type. Choose a cleanser with ceramides, natural lipids that help skin restore and maintain its natural protective barrier. Ceramides essentially hold the outer layer of skin together by helping it retain moisture. It’s also a good idea to add a toner into your morning and nighttime routine with hyaluronic acid, a natural structural component of skin that again helps you retain moisture and strengthens your skin’s barrier. Here’s the right and wrong way to wash your face.
You don’t moisturize enough
It’s also important to use a moisturizer that’s formulated for dry to extra skin to help your skin retain moisture throughout the day. Try a moisturizing cream rather than a lotion (creams are thicker and more hydrating). Depending on your level of dryness, beauty vlogger Alexendrea Garza recommends using face oil packed with hydrating nutrients like vitamin E under your moisturizer to keep your makeup from looking cracked or flaky.