You don’t apply makeup in natural light
Nothing is worse than putting on a complete face only to step outside and realize you need to start all over. “Bad lighting can affect the way you see color, because you overlook an unwanted smudge, and most often encourage an overload of unnecessary makeup,” says Sonia Kashuk, makeup artist and founder of Sonia Kashuk Beauty.
The fix: First, choose the right location, preferably near a bright window or at least in a room where natural daylight shines in. If you don’t have a window to sit by, use a cosmetic mirror with good lighting. “This will give you the best read on what your face will look like to the rest of the world when you step outside your house,” says Kashuk.
Your neck and face are different colors
“Besides not properly blending, I think the biggest mistake I see is women using too dark of a shade for their skin tone,” Kashuk says. “You should never be able to tell where color is ending or beginning—it should all be seamless.” What you risk is your face and neck being two different colors. “The beauty of having everything blended well is that it looks most natural—plus you don’t have to make everything else look so perfect.”
The fix: “First, find out what your undertones are—pink or yellow,” suggests Vanessa Ungaro, co-founder of LAUREN+VANESSA Salon in New York City. “Then apply a dab or foundation to your neck and blend away until you can no longer see a difference in color.” If your neck is slightly darker than your face, you can always go with a warmer foundation to bring everything together under one tone.