Don't be afraid of color.
If you always choose safe neutral, tan and brown tones for their makeup, that can dull you down. A little bit of a bright color can change your whole face, making it look healthier and more youthful.
Apply moisturizer before foundation.
If you put on foundation without moisturizer, your skin will suck up the moisture in that foundation, magnifying wrinkles and dry patches.
Go gold in your foundation if you’re over age 50.
Gold tones will neutralize redness, counteract that gray pallor, and make you look healthier and younger.
Cover problem spots with concealer, not foundation.
If you try to camouflage everything with foundation, it accentuates wrinkles and doesn’t look natural. With foundation, less is always more.
Ditch your powder if you’re over age 50, unless you have oily skin.
Powders settle into your wrinkles, cling to facial down, and make you look older.
Choose a shadow color that is the opposite of your eye color.
This makeup trick will bring out the color of your eyes. If you have blue eyes, wear a shade that has brown, copper, bronze, plum or terracotta tones. Enhance brown eyes with blues, purples and greens.
Line the upper inner rims (waterlines) of your eyes with a dark waterproof color.
It will make you look fresh and awake.
Dab a bit of Vaseline or shiny lip gloss on the middle of your lower lip.
This gives the appearance of a fuller mouth, which makes you look younger. Try to avoid dark colors, which make lips look smaller.
Sources: Makeup artists Christina Bartolucci at DuWop Cosmetics, Alejandro
Falcon at Osmosis Skincare and Rebecca Perkins at Rouge New York