Shannon Drake, founder of The Dirt
“My number one can’t-live-without-it product is The Dirt’s Dirty Balm lip moisturizer. This little stick goes a long way. With amazing natural ingredients like organic cocoa butter and vitamin-rich ghee, it actually heals and moisturizes my lips long after it has worn off. I also use Dirty Balm on my cuticles, dry patches, or anywhere that could use a little TLC. Chock-full of therapeutic-grade essential oils, it’s a one-stop-shop for soothing thirsty skin, and I have at least one stick in every bag I own.
“I think every woman spends her life looking for a great clay mask. I know I’ve tried hundreds of them, but none seemed to do much besides dry my skin out. That is until I found Alitura. Alitura’s Clay Mask combines amazing out-of-the-box ingredients like colostrum and freshwater pearl. I mix mine with a touch of apple cider vinegar for a mini acid peel effect. It leaves your skin glowing and rejuvenated.” (Here’s how to find the right face mask for your skin type.)
Vicky Tsai, founder of Tatcha
“Whenever people ask me this, it feels like asking me to choose between children. If I absolutely had to pick three favorite products, they would be:
Polished Classic Rice Enzyme Powder. The water-activated enzymatic formula is gentle enough for daily use, but efficacious enough to promote cell turnover in minutes. I use it each and every day to bring my skin back to neutral—now it’s like brushing my teeth before bed.
The Essence. I went for years without an essence in my skincare routine, but when I learned that 97 percent of women in Japan use one daily, I had to try it. The pure and powerful formula is made of anti-aging Japanese superfoods: nourishing green tea, rice, and algae. An essence resurfaces skin and deeply hydrates to make all skincare work better.
The Silk Cream. My skin can be both dehydrated and oily, which is why I love this moisturizer. It’s a rich, light gel cream that hydrates skin without weighing it down. Silk and Pearl extracts support collagen and elastin to reduce the look of fine lines and wrinkles.”