It’s easier than you think to save money at the market while eating better than ever, says nutrition expert Cynthia Sass, MPH, RD, coauthor of The Ultimate Diet Log.
- Penny-pinch on organics. Skip organic “junk” foods like cookies and crackers, but do go organic for milk. Most families drink milk every day, and a couple of recent European studies suggest organic can be healthier than the conventional version. In those studies, organic milk contained 75 percent more beta-carotene, 50 percent more vitamin E, and up to 70 percent more omega-3 fatty acids.
- Hit the deep freeze for produce. Cold protects nutrients along with your wallet. In one study, frozen broccoli’s vitamin C dipped just 10 percent in a year’s time, while fresh broccoli’s plummeted 56 percent in seven days.
- Don’t snub store brands. Generic canned or bottled goods and cereals are often identical in quality to name brands. And picking brand X can make natural or organic items affordable.
- Do it yourself. You can buy a loaf of whole-grain bread for about $4 — or make seven or eight loaves from a five-pound bag of flour for about $3. Automatic bread makers do all the work and are available for as little as $25.
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