We’re very aware of the role that the senses play in marketing.
Michael C. Gray/shutterstock
When you walk in the door, you smell bread baking or rotisserie chicken roasting in the deli area because we know those smells get your salivary glands working. When you’re salivating, you’re a much less disciplined shopper. —Paco Underhill, consumer expert and author of What Women Want: The Science of Female Shopping. These are things that your grocer won’t tell you.
It’s no accident that shopping carts are getting bigger.
Kzenon/Shutterstock We doubled their size as a test, and customers bought 19 percent more. —Martin Lindstrom, marketing consultant and author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy