13+ Secrets Your Florist Won’t Tell You

Get the inside scoop from florists on how to buy and care for your fresh flowers.

1/26 View as List

Sure, you can order flowers at 3 a.m. from 1-800-Flowers, FTD, or Teleflora


But they'll charge you $15 and then just call us. (Get our free Valentine's Day guide packed with dozens of quick tips and sweet ideas for an amazing V-Day celebration.)

Most flower shops restock on Monday mornings


That's the time to place an order. Fridays and Saturdays are good days to ask what's on special.

Yes, your flowers look beautiful in the window


But the heat from direct sunlight will kill them in a day or two.

Ask for a discount


We give one to senior citizens, professional groups, and customers we like.

The trick to making flowers last?

iStock/Catherine Lane

Cut the stems at an angle and change the water at least every other day. And use the floral preservative we give you, not copper pennies.

Out of preservative?


Try this: one fourth 7Up, three fourths water, and two or three drops of bleach.

Don't forget to wash the vase with soap when you change the water.


Otherwise, the bacteria clinging to the sides will contaminate your new water.

How fresh is your rose?

iStock/Michael Luhrenberg

Look closely at the bottom of the blossom and see how many outside petals have been removed. The more ripped petals you see, the older it is.

It's not your nose


Many flowers today don't have much scent, because growers are breeding for long stems and a lengthy vase life instead.

We didn't choose February


If it were up to us, Valentine's Day would be in the summer, when roses are actually in season.

1/26 View as List

Become more interesting every week!

how we use your e-mail
We will use your email address to send you this newsletter. For more information please read our privacy policy.