Your open house helps me more than it helps you
Open houses might be a better way for an agent to gain more clients than sell your home. “An open house does not sell the house,” explains Jeff Peterson of Excel Real Estate Consultants. “Open houses are a tool for newer agents, or any agent looking to get more buyer clients. In my 15 years of experience, an open house consists of neighbors that are curious about the pricing or people driving by who stop by on a whim.” Don’t miss these smart ways to sell your home fast.
But open houses can be beneficial if done right
“Open houses work—sometimes,” says Katie Wethman, a Realtor licensed in Virginia, Washington, D.C., and Maryland. “It really depends on the location and price point of the house, and how quickly things are moving in your market. We find that open houses are critical in a fast-moving market and when the house is at an entry-level price point.”
Who can resist the alluring smell of freshly baked cookies? Turns out many home shoppers can. According to a study done by Eric Spangenberg at Washington State University, complex scents like potpourri and cookies can backfire for open houses. Spangenberg also found that shoppers spend 32 percent more in stores with a simple orange scent rather than stores that used a mixture of scents. Another trick is to use the same scent at every open house so return viewers can create a connection with the scent. You’ll also want to try these things that make your home look more expensive.