The Best New Gift-Shopping Site

I’ve never been one for online shopping. I prefer tactile gift-buying, going through rows of trinkets with my hands or flipping through the pages of a book before I decide to toss it onto the conveyer belt and checkout. A new website called Wantful, however, has me singing a different tune.

Visit the online gift guru and fill out a brief questionnaire about the person for whom you are shopping. Type in the basics—how much you’d like to spend and what your relation is to the receiver—and the more abstract, like where he or she would most likely spend spare time, what kind of house they’d want to live in and how organized they are. The result: An endless stream of present ideas that stay within your price range and cater to the personality profile that you have created for one individual. And you can shop off of the site!

Worried that you’ll have to plug in the same info next year? Don’t be. You can create a personal account and save each gift-receivers’ profile so that, a year from now, all you have to do is see what new things Wantful has to offer.

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