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11 Amazon-Branded Products That Are Up to 50 Percent Off Through October 14

Trust us—if you don’t take advantage of the amazing Prime Day deals on these Amazon favorites, you’ll regret it.

Every editorial product is independently selected, though we may be compensated or receive an affiliate commission if you buy something through our links.

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Don’t miss out!

After a long wait, Amazon customers’ favorite shopping holiday is finally here: Prime Day! On October 13 and 14, you’ll find Prime Day deals you can’t afford to miss on kitchen essentials, beauty must-haves, clothing, tech items, and more. And some of the biggest deals will be on Amazon’s very own products—many of which are now on sale for up to an incredible 50 percent off. But hurry up! These deals will go fast, and all of them will end on October 14. While you’re at it, you might also want to stock up on these things you should always buy on Amazon.

Note: Prices listed were accurate as of press time; pricing fluctuations may occur.

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AmazonBasics king-size pillows

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This deal is as dreamy as the amazing night’s sleep you’ll get after resting your head on one of these pillows. On Prime Day, you’ll be able to get a two-pack of these king-size pillows from AmazonBasics for $20.99, which is 40 percent off the normal $35 price tag. Fans rave that they’re perfectly soft, fluffy, and comfy—and, of course, that the price can’t be beat. Don’t miss these other ways you can make your bed 10 times cozier.

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AmazonBasics memory foam mattress

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Here’s a deal that will help you sleep soundly at night. Amazon is discounting its top-rated hypoallergenic mattress, which has a cooling gel-infused memory foam top layer, on Prime Day. You’ll pay only $207.50 for this king-size bed, which is 36 percent off its normal $345 price tag. For that price, you’re guaranteed to have sweet dreams. On the fence? Here’s why you need to replace your mattress sooner than seven years.

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Amazon Echo Show 5 with a complimentary Food Network Kitchen subscription

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Alexa, help me make a meal my whole family will actually like! If that sounds like a request you’d make, this deal is for you. Until October 14, you can score this incredibly well-reviewed Amazon Echo Show 5 for a whopping 50 percent off, which brings the price down to just $44.99. But that’s not all: With your purchase, you’ll also get a free one-year subscription to Food Network Kitchen Premium. With more than 80,000 recipes at your fingertips on this compact 5.5-inch smart display, you’re sure to find something perfect. Plus, your trusty new virtual assistant will do all of the helpful things Alexa normally does, including access entertainment, connect with the other smart devices in your home, and more.

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AmazonBasics carry-on suitcase

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Hoping to get away from it all sometime soon? You’ll need the right bag, of course, but luggage can be expensive. Not on Prime Day, though! You can get this 21.6-inch AmazonBasics upright spinner with an expandable soft side for just $43.11, as opposed to the normal $70.99 it usually goes for. Bonus: It has a built-in TSA lock, so security can check your bag, if needed, but it’s protected from anyone else looking to swipe your stuff. Not quite what you had in mind? Take a look at these other 13 carry-on bags with five-star reviews at Amazon.

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AmazonBasics picture frames

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Have you always wanted to create a gallery wall? It’s easier than you think—and it’s definitely one of the home projects you’ll wish you’d done sooner. That said, you’ll be glad you waited until this Prime Day sale because a two-pack of these 11×14-inch frames (8×10 with a mat) will be 52 percent off and just $13.22. Buy a bunch and surround yourself with your most precious moments.

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AmazonBasics enameled cast iron Dutch oven

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If you don’t already own one of these kitchen staples, now is the time to buy one. More than 11,000 people have given this six-quart Dutch oven a 4.7 out of 5 star rating, calling it an excellent value and a great alternative to the more expensive French options. Pick up this delicious find for just $31.49—that’s a 32 percent discount—on Prime Day. Before you check out, you might want to add these 20 kitchen products people can’t stop buying from Amazon to your cart.

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AmazonBasics 16-piece dinnerware set

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Here’s a deal worth putting on your plate. On Prime Day, Amazon will be discounting its best-selling 16-piece dinnerware set by 38 percent. You’ll get four sets of dishwasher- and microwave-safe plates, bowls, and mugs for just $20.89. If you love cooking, try these 25 kitchen gadgets you’ll wish you had years ago.

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AmazonBasics stemless wine glasses (Set of 4)

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Raise your (new) glass to an amazing deal. On Prime Day, this set of four stemless wine glasses will be discounted by 45 percent to just $9.09—yes, for the whole set! Close to a thousand Amazon customers rave about these dishwasher-safe glasses and say you won’t be disappointed with your purchase. Before you buy, check out these 65 Amazon products you’ll definitely use every day.

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AmazonBasics foldable drying rack

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Whether you’re looking to conserve energy or have a place to dry delicate items, this enamel-coated drying rack is a must-have. It folds flat for easy storage, and its lightweight design makes it easy to carry from room to room. Fans tout this as the perfect space saver for apartments and other small spaces. On Prime Day, you’ll be able to pick it up for $18.89. That’s 37 percent off the normal $29.99 price tag, making it a deal you can’t afford to miss. To keep your clothes in tip-top shape, avoid these 10 laundry mistakes you didn’t even know you were making.

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AmazonBasics steel security safe

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Keep your valuables safe with this steel lock box, which features two live door bolts and pry-resistant, concealed hinges. It’s small enough to be hidden away, or it can be mounted to a wall, shelf, or floor. Fans suggest adding a magnetic, motion-sensor light to make this sturdy little box even more awesome. Pick it up for just $50.38 on Prime Day instead of its usual $80.49. For more options, check out this list of the best home safes security experts use in their own homes.

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Amazon Brand Buttoned Down men’s poplin dress shirt

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Even if you’re wearing sweats to your home office these days, you still need to look presentable from the waist up on those Zoom calls. This classic button-down, which is made of soft supima cotton, will do the trick—and at 44 percent off, you’ll only be paying $27 for it, so you might want to buy a bunch. While you’re at it, check out Amazon’s other huge deals on everything from work pants to fleece jackets, as well as our favorite Prime Day beauty deals under $25.

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