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31 of Our Favorite Amazon Prime Day Beauty Deals Under $25

Amazon Prime Day is almost here, and we have a sneak peek at all the biggest beauty bargains—including makeup, hair products, skincare, and more—all for under $25 that you can score during 2020's sale.

Every editorial product is independently selected, though we may be compensated or receive an affiliate commission if you buy something through our links.

32 Amazon products under $25via amazon.com (5)

Amazon Prime Day 2020, the two-day money-saving, shopping extravaganza we’ve been patiently waiting for, will finally kick off on October 13 and 14. Like every year, it will include some of the best beauty deals of the season. Keep in mind that if you want to enjoy deep discounts on everything from your favorite shampoos to makeup essentials, you have to be an Amazon Prime member. If you haven’t joined yet, you still have time. An Amazon Prime membership can be yours for $12.99 per month or $119 per year. In addition to giving you access to the shopping holiday, the membership offers so many benefits, including free delivery on all Amazon Prime products, Prime Video, which includes an endless number of movies and television shows you can stream for free, major deals and free delivery in many areas at Whole Foods, and all these other goodies on this year’s Amazon Prime Day.

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Makeup: C’est Moi Tinted Moisturizing Lotion Broad Spectrum SPF 30

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The brand is offering a 40 percent off discount on many of their top products on Prime Day, including on this barely-there facial coverage that will be just $9.60 instead of $16. Learn how to support small businesses and get $10 to spend on Amazon Prime Day.

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Peripera Ink Airy Velvet Lipstick

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This lip color is a super fun, high-pigmentation lip color that is lightweight, long-lasting, and smudge-resistant. This product, as the entire Peripera collection—including their best selling Peripera Ink The Velvet Lip Tint and Peripera Ink Mascara—will be 20 percent off on Prime Day. These are the Prime Day deals that aren’t worth it.

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Stila Cosmetics Stay All Day Waterproof Liquid Eye Liner

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This highly rated, Amazon Choice status liner with all-day staying power is just one of the many products we love from the cult-favorite brand. Every single Stila beauty items will be offered for a whopping 30 percent off on Prime Day.

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Maybelline Blushed Nudes Eyeshadow Palette

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Now is the time to stock up on your favorite Maybelline makeup—all on sale this Prime Day. For example, its Maybelline Blushed Nudes Eyeshadow Palette is over 40 percent off. Take a look at this iPad Mini Deal that will definitely sell out on Amazon Prime Day.

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L’Oreal Paris Voluminous Mascara

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One of America’s favorite mascaras, L’Oreal Paris Voluminous is over 50 percent off, so now is the time to stock up. In fact, all L’Oreal products are being offered at a deep discount, so get your list ready. Find out all of our favorite drugstore mascaras.

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Catrice Cosmetics Dewy Glow Fixing Spray

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A setting spray is one of the beauty products all women over 40 should own—it’s an easy way to ensure your makeup stays in place but isn’t as drying as powder. This favorite of Amazon reviewers—along with the rest of the Catrice line—is being offered at 30 percent off.

32 Amazon products under $25via amazon.com

Physicians Formula Ultimate Butter Collection

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This oversize, foldable palette has virtually everything you need for a flawless face, including bronzer, blush, highlighter, eye shadow, and lip creams and it’s one of the items from the brand that will be marked down 30 percent from October 15 to 18. Here are the things you should always buy on Amazon.

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Skincare

Mario Badescu Drying Lotion

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This perennial pick by beauty editors and those in the know as a top zip zapper will be marked down by 30 percent off on Prime Day. In fact, all the products in the iconic brand’s line will be on sale so snag all your favorite face washes, toners, and moisturizers, too. Book lovers will love this early Prime Day deal.

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Better Skin Co. Mirakle Cream

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Now is the time to stock up on all Better Skin Co.’s amazingly effective products, which will be offered at 30 to 50 percent off retail on Prime Day. A favorite is Better Skin Co. Mirakle Cream, an all-purpose day and night cream that at $17.95 is an absolute steal compared to its usual $36 price tag. Do you know about these Amazon Prime benefits?

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L’Oreal Rivitalift

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This hyaluronic acid serum is one of many L’Oreal products that has already been marked down as one of Prime Day’s early deals. Expect even bigger deals from the brand on Prime Day.

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Lumene Valo Vitamin C Glow Boost Essence with Hyaluronic Acid

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This skin brightening, 100 percent vegan serum—and all of the Nordic beauty brand’s other products—will be 25 percent off from October 13 to October 14.

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Clean beauty products: Sky Organics Organic Castor Oil

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One of Amazon’s cult-favorite natural beauty products, Sky Organics is offering 20 to 30 percent off of its top products including its Tinted Lip Balms, Organic Shea Butter, and more on Prime Day. Its multi-tasking castor oil can be used in your hair, on your eyebrows, skin, and pretty much anywhere imaginable.

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Jane Iredale Just Kissed Lip and Cheek Stain

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This is another of our multi-tasking products, this time for your lips and cheeks. The clean beauty brand is offering it, as well as their entire line, at 30 percent off, so you might want to consider converting your entire makeup collection to their vegan collection of paraben and GMO-free products.

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Ethique Pinkalicious Shampoo Bar

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This grapefruit and vanilla, soap-free, vegan, and plant-based hair washing alternative will be 20 percent off—as will all of Ethique’s conscious and concentrated products.

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B Like Bamboo Purifying Charcoal Face Cleanser

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Like all items from the collection, B Like Bamboo Purifying Charcoal Face Cleanser is vegan, paraben-free, and clean—and on sale this Prime Day. All items will be $2 to $3 off—no coupon needed.

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Belei Micellar Facial Cleansing Wipes

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If you haven’t tried any of Belei’s products, Amazon’s budget-friendly yet high-end beauty brand that people can’t get enough of, now is the time. The entire line is 20 percent off for Prime Day. We suggest picking up a few packs of the Micellar Facial Cleansing Wipes, perfect for an on-the-go refresh.

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Natura Ekos Castanha Body Lotion

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All of the products in the Natura Ekos collection are vegan and employ fair trade biodiverse ingredients from the Amazon. One of our favorites is the Castanha Body Lotion, a nourishing and replenishing lotion enriched with Castanha oil. All products Natura Ekos products are 15 percent off on Prime Day.

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Enough Project by Amore Pacific Cleansing Oil

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With all the makeup you are buying on Prime Day, you better purchase a makeup remover as well. Enough Project by Amore Pacific Cleansing Oil is a natural and vegan-friendly formula that will help you achieve clean face status. It along with the brand’s other products will be 20 to 40 percent off.

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Hair Care

Color Wow Color Security Shampoo and EXTRA Mist-ical Shine Spray

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Two of the best-selling products from the color centric hair care line are being offered at 30 percent off. Both premium beauty products are highly rated and can help prolong your color treatments, saving you money in the long run.

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göt2b Ultra Glued Invincible Styling Hair Gel

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For foolproof staying power for your hair all day long, this cult-favorite—plus the brand’s Styling Spiking Hair Glue and Freeze Blasting Spray—will be 20 percent off. Additionally, got2b Metallic Permanent Hair Colors will be offered at 25 percent off.

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Matrix Biolage ColorLast Shampoo and Matrix Biolage ColorLast Conditioner

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These two salon-endorsed products help keep colored hair healthy while protecting locks from environmental damage. These, as well as other products from Biolage, will be up to 35 percent off on Prime Day.

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Matrix Total Results Miracle Creator Multi-Tasking Hair Treatment

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This is a great multi-tasking hair care product that boosts shine, prevents breakage, adds moisture, and improves manageability. And like all other Matrix products, its price will be slashed up to 35 percent off.

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African Pride Moisture Miracle Shea Butter & Flaxseed Oil Curling Cream

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This hydrating, shaping, and smoothing solution with a sensational smell—as well as all other three-packs offered by the hair care line developed for Black hair—will be 30 percent off from October 7 to November 3. Don’t miss these 14 Black-owned beauty products you should really own by now.

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Wet Brush

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If don’t already own a Wet Brush—the best brush for wet brushing—you aren’t really living. A set of three of the cult-classic brushes can be yours for nearly 40 percent off the regular price, which is basically the bargain of the century. You can also pick up single brushes for just over $6 bucks a pop.

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Nails: Sally Hansen Cuticle Rehab Oil Balm

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Prep your nails for winter and scoop up a variety of other polishes and products from the nail guru at 30 percent off. This multi-purpose oil rehabs dry skin and cuticles with the help of aloe and safflower oils.

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Bath and Body

Pacific Shaving Company Natural Shave Cream

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This shave cream and all other single products from the shaving essentials brand will be 25 percent off. For this next-level shaving cream, the company uses only safe, natural, and plant-derived ingredients, while offering a smooth shaving experience.

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Nivea Skin Firming Hydrating Lotion

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This is a budget-friendly way to keep your skin hydrated this winter. The price of a three-pack—along with many other Nivea products—has already been majorly slashed for Prime Day.

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Tend Skin

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What other time of the year can you pick up a bottle of Tend Skin, every beauty insider’s secret weapon against ingrown hairs, for less than $8? Probably never, so stock up on Prime Day.

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Body Shop Pink Grapefruit Shower Gel

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Twenty-five percent off on Body Shop products? Yes, please. We suggest picking up a bottle of the Pink Grapefruit Shower Gel, an invigorating, paraben-free wash that will leave you smelling great. What else should you shop for on Prime Day? Find out all the deals you can’t afford to miss.

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Leah Groth
Leah is a Philadelphia-based writer, editor, mother and product junkie. Her obsessions include old houses, home design, fashion, beauty, books and anything that makes her life — which includes working full-time and taking care of two "spirited" children and a Vizsla puppy — a little bit easier. Her work has appeared on a variety of publications and websites, including Glamour, Prevention, Business Insider, Livestrong, Mindbodygreen, Fatherly, Scary Mommy, Wonderwall and Cosmopolitan.