A Trusted Friend in a Complicated World
Beat the holiday rush and save big—these toy deals rival Black Friday. From timeless favorites to trending must-haves, now’s the perfect time to shop. Check back often—we’re updating deals as they drop!
Our editors and experts handpick every product we feature. We may earn a commission from your purchases.Learn more.
Whether you’re shopping for kids, grandkids or you’re just a big kid yourself, you know toy deals don’t wait for Black Friday anymore.
These days, Amazon Prime Day is the new big sales holiday. And in 2025, it’s longer than ever. Running four full days from July 8–11, this mega sale offers deep discounts on everything from nostalgic toy classics to new, trendy releases. Plus, plenty of other merchants join in on the fun and offer their own hot toy deals.
With shipping delays, rising prices and holiday chaos ahead, now’s the time to score big and shop smart.
Editor’s Note: Prices and promotions are subject to change, and deals are valid while supplies last. We’ll update this page often, but we strongly suggest shopping early for the best selection.
This is hands-down my toddler’s favorite toy. It has delivered hours of screen-free entertainment, from endless dance parties to storytime on repeat and soothing, sleepy-time tunes. The deal? $80 off—the same low price I paid for my Toniebox starter bundle during Black Friday.
If you’re unfamiliar, the Toniebox is a soft, cube-shaped audio player for kids. Pop a small figurine (a Tonie) on top, and it magically tells a story or plays music from beloved children’s classics. It’s a genius alternative to phone or tablet use.
My one-year-old’s favorite Tonies? Peppa Pig, The Very Hungry Caterpillar, Mulan and Laurie Berkner, to name a few.
Lovevery—the parent-favorite toy brand—rarely goes on sale, but right now you can snag the Block set for 24% off on Amazon.
This thoughtfully designed set includes 70 heirloom-quality pieces in 18 vibrant colors, with over a dozen unique shapes including arches, wheels, a bead threader, a rolling ramp, and a shape sorter that cleverly transforms into a pull car. It’s a smart, screen-free toy that grows with your child and sparks endless creativity.
Melissa & Doug are a staple in our playroom. The brand is known for durable wooden toys, puzzles and pretend-play sets that encourage screen-free, open-ended play. This 22-piece kitchen play set, which includes wooden and plastic pieces, is marked down 44% and is the perfect addition to any play kitchen setup.
Many Melissa & Doug toys are marked down significantly for Amazon Prime Day, so be sure to check out their Amazon Storefront to see all their offerings and stock up while the deals last.
Classic LEGO sets have long been favorites for budding engineers, offering endless opportunities for open-ended building. But let’s be honest, those tiny bricks can get pricey (and painful to step on).
That’s where this toddler-friendly LEGO set comes in: it features larger, easy-to-grip pieces perfect for kids 18 months and up. Bonus: it comes with a LEGO-shaped storage box, so cleanup is quick, and your feet stay safe. It’s currently 30% off for Prime Day.
Looking for LEGO deals for older kids or even adults? Amazon Prime Day is packed with discounts from the brand, including the iconic LEGO Star Wars Imperial Star Destroyer set, currently 30% off.
What kid doesn’t love plushies? Whether they’re cuddling them at naptime or collecting them by the dozen, stuffed animals are a childhood essential. But those soft, squishy friends can start to add up fast.
Luckily, several fan-favorite Squishmallows are on sale during Prime Day, like the original Eartha the purple seahorse. It’s 59% off, making it less than $7 (or an iced latte, if that’s the kind of math you prefer).
Now is a great time to snag toys like this adorable Little People camping set, currently marked down 32%. Designed for toddlers and young kids, Little People are chunky, durable figures that help build fine motor skills and spark imaginative play. This six-piece set is ideal for summertime adventures—indoors or out!
This rock painting kit is a perfect pick for any creative kiddo. It comes with everything they need: paint, brushes, stickers, sponges and even 10 rocks! That’s everything they need to get crafting right out of the box.
It’s 53% off right now, bringing the price to under $15!
Save 38% on this Harley-Davidson-inspired tough trike. With a stable wheel base, rugged tires, easy-grip handlebars and large foot pedals, it’s built for smooth rides. Kids will love the hidden storage compartment under the seat for stashing their road trip essentials.
A real monkey may be out of the question this Christmas, but this baby monkey named Mango is almost as good as the real deal. A soft face and fur make it the perfect snuggle buddy, and over 50 sounds and reactions will keep kiddos entertained.
Shop at Walmart and score this cuddly cutie at a near 50% discount.
Throwing a summer birthday bash? No problem. This Costway inflatable will be the star of the show—and it’s 65% off right now.
This bouncer checks all the boxes: it comes with a heavy-duty blower, ground stakes, repair patches and a storage bag for easy setup and takedown. Whether you’re throwing a big celebration or just want to turn the backyard into a summer playground, this inflatable is a hit with kids ages 3 to 10.
Pro tip: Don’t wait! Deals like this bounce fast.
1, 2, 3, blast off! From the original magnetic building brand, this space-themed Magna-Tiles set is a top pick for future astronauts and kids who love to tinker.
This set takes things to a whole new galaxy with classic building tiles, a space shuttle, a space capsule, a capsule window, a wheeled chassis and a space explorer figurine.
Whether constructing moon bases or launching interstellar missions from the playroom floor, this set lets your little one build their own outer space adventures. Save $15 when you “Add to Cart” now.
My toddler is obsessed with Play-Doh, and honestly, this starter kit is a lifesaver. The 9-piece set comes with four mini tubs of Play-Doh, easy-grip tools and a handy carrying tote. It’s perfect for travel, gifts or a rainy afternoon.
Best part? It’s under $10 right now.
This soft sensory box is a baby’s favorite for playtime. With lift flaps, pockets, a pull-out satin scarf and five plush surprises, it’s full of tactile fun. Designed to grow with your little one, this toy supports key milestones from infancy through toddlerhood.
Snag this award-winning toy at 53% off during Prime Day for your Ms. Rachel fan.
I can’t be the only one whose favorite gift from Santa was the legendary Barbie Dreamplane. In my case, one of its wings came damaged due to Santa’s elves dropping it on the roof, and back then, returns weren’t nearly as easy as they are now with Prime.
This iconic toy is priced lower than we’ve ever seen it. Skip the elf drama and snag it early at 29% off.
If your kiddo enjoys sensory play, Kinetic Sand is a must. It feels like a cross between beach sand and soft dough, and it’s totally moldable, non-toxic, and hypoallergenic.
This mermaid-themed set includes tools, molds, colorful sand and a folding sandbox that doubles as a carrying case. Save $10 during Prime Day and bring beach-day fun indoors.
Complete your kids’ playroom with this adorable craft table and chairs set—ideal for ages 3 to 6. It’s easy to assemble, great for art time, snack breaks and everything in between. Even better? It’s now just $54 at Walmart, saving you a whopping $126!
Another beautiful wooden toy set from Lovevery, these peg people are now 30% off, bringing the price to under $20! Finished with water-based, non-toxic paint, this versatile set encourages imaginative play, color matching and fine motor skill development.
Looking for a baby walker? This one from Baby Einstein is a bestseller—and it’s 20% off for Prime Day.
It’s more than just a walker; it’s a multisensory activity center with adjustable height, a sit-in seat, walk-around mode, and a detachable table. It also features five removable floor play stations, making it a versatile choice for babies from 6 months to 3 years. One toy, years of use!
This classic toy is just as you remember it! During Prime Day, grab this 100+ piece Lincoln Logs set, complete with an anniversary storage tin, for 20% off. Made from real, high-quality maple wood, it’s a timeless favorite that brings creativity and nostalgia to playtime.
This wooden play kitchen has everything your little chef needs. It features built-in toy storage, adorable scalloped edges, pans, utensils, a microwave, oven and clicking knobs for realistic play.
Save 23% this Prime Day and let your kiddo cook up endless pretend pies while you pocket $30 in real savings.
Let creativity take flight with 120 vibrant Crayola colored pencils. Perfect for young artists and back-to-school prep, this jumbo set is 23% off—a colorful deal you don’t want to miss.
Select toy kits—like this astronaut starter kit—from the popular KiwiCo brand will be 20% off during Prime Day.
With the astronaut kit, kids can build and paint model planets to create their own mini solar system that actually spins. It’s hands-on learning that lets your little explorer orbit into creativity and discovery.
