What the First Walmart Looked Like When It Opened in 1962

Morgan Cutolo

By Morgan Cutolo

Updated on Sep. 26, 2025

The first Walmart looked very different from the stores we know today. We bet you’re not even going to recognize it!

The Walmart origin story

The story of the first Walmart is one of persistence, vision and a little bit of risk-taking. Sam Walton, an ambitious retailer, opened the very first Walmart store in Rogers, Arkansas, in 1962. Walton wanted to redefine shopping by offering low prices and outstanding customer service. While competitors doubted his discount retail model—especially in a rural area—Walton proved them wrong.

He credited Walmart’s instant success not only to unbeatable prices but also to the associates, who gave customers a warm, positive shopping experience that kept them coming back. Today, Walmart has grown into one of the world’s largest retailers while remaining true to those values.

Interested to know more about how it all started? Keep reading for a closer look at Walmart, from the grand opening to how the company built its way to being the superstore we all know today.

Get Reader’s Digest’s Read Up newsletter for more knowledge, trivia, quizzes, tech and fun facts all week long.

1 / 4
vintage walmart store grand opening
Courtesy The Walmart Museum

Walmart’s grand opening

At the grand opening on July 2, 1962, people lined up outside the store to snag great deals on everyday products. Sam Walton’s idea of building a discount store in a rural area was a success! By the end of the 1960s, there was a chain of 18 Walmart stores in Arkansas, Missouri and Oklahoma.

2 / 4
walmart store vintage
Courtesy The Walmart Museum

The first Walmart storefront

When Walmart launched, it didn’t even have a true Walmart logo. The printer chose the font and style of the name for the first two years the store was around. In 1964, they settled on using the “Frontier Font Logo,” and in 1981, they switched over to a more block-like font, similar to the one they use today. This was also when Walmart reached $1 billion in annual sales.

3 / 4
vintage walmart store
Courtesy The Walmart Museum

Walmart’s motto holds true

Sam Walton once said, “If we work together, we’ll lower the cost of living for everyone. … We’ll give the world an opportunity to see what it’s like to save and have a better life.” Today, the Walmart slogan is “Saving people money so they can live better.” Many years later, the store still strives to uphold Walton’s original intention of helping people save money on the products they need while they enjoy a great shopping experience.

4 / 4

Invitation announces Wal-Mart
Courtesy The Walmart Museum

FAQs

When was Walmart founded?

Walmart was founded on July 2, 1962, with the opening of the first store.

Where was the first Walmart store?

The first Walmart store was located in Rogers, Arkansas.

What was the original name of the first Walmart store?

Originally, Walmart was called Walton’s 5&10, after founder Sam Walton. The chain’s name evolved when the first syllable of Walton’s name was combined into Walmart.

How old was Sam Walton when he started Walmart?

Sam Walton was 44 years old when he opened the first Walmart in 1962. During his younger years, he had served in the military and gained some retail experience before coming up with the idea of opening his own variety store.

Why trust us

At Reader’s Digest, we’re committed to producing high-quality content by writers with expertise and experience in their field in consultation with relevant, qualified experts. We rely on reputable primary sources, including government and professional organizations and academic institutions as well as our writers’ personal experiences where appropriate. We verify all facts and data, back them with credible sourcing and revisit them over time to ensure they remain accurate and up to date. Read more about our team, our contributors and our editorial policies.

Sources: