17 Beauty Brands You’ve Been Pronouncing Wrong This Whole Time

Marissa LaliberteUpdated: Nov. 19, 2020

No more getting weird looks at the beauty store.

Beauty-Brands-You-Can-Finally-Stop-Mispronouncing

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L’Occitane en Provence

Say: LOX-ee-tan on pro-VAHNS. Not: lock-it-ane ehn prah-vinse. Check out more time-tested beauty products.

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Glossier

Say: GLOSS-ee-ay. Not: gloss-ee-er. Find out if rinsing hair with cold water will make it, ahem, glossier.

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Shu Uemera

Say: shoo oo-eh-MOO-rah. Not: shuh um-er-uh.

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Kérastase

Say: CARE-uh-stoss. Not: care-uh-stace. Check out more drugstore products hair stylists love.

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Caudalie

Say: KOH-duh-lee. Not: caw-duh-lie. Learn how to say more commonly mispronounced company names.

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Batiste

Say: bat-EAST. Not: bat-ISS-tay. Dry shampoo comes in handy because you shouldn’t wash your hair every day.

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Laura Mercier

Say: LAW-ruh mer-see-YAY. Not: law-ruh mer-see-er.

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Shiseido

Say: shee-SAY-doe. Not: shy-see-doe.

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Frédéric Fekkai

Say: fred-eh-REEK feh-KIE. Not: fred-er-ick feh-kay.

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Givenchy

Say: jhee-VON-shee. Not: guh-vin-chee.

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La Roche-Posay

Say: la roshe—poe-SAY. Not: la roe-shey—poe-sye.

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Oribe

Say: oar-BAY. Not: or-EYE-bee.

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Hermés

Say: air-MESS. Not: her-meese.

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Ouai

Say: way. Not: OW-ay.

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Yves Saint Laurent

Say: eves SAN luh-RAHN. Not: ives saint law-rent. Don’t miss these other commonly mispronounced fashion words.

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Bulgari

Say: bool-guh-REE. Not: bull-GAY-ree.

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Lancôme

Say: LAWN-cohm. Not: lan-COHM.

Originally Published: November 27, 2018

Marissa Laliberte

Marissa Laliberte-Simonian is a London-based associate editor with the global promotions team at WebMD’s Medscape.com and was previously a staff writer for Reader's Digest. Her work has also appeared in Business Insider, Parents magazine, CreakyJoints, and the Baltimore Sun. You can find her on Instagram @marissasimonian.