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12 Retailers with the Most Competitive Black Friday Doorbusters

'Tis the season for excellent retail deals! Here’s where to focus your time and energy on Black Friday so you can get the biggest savings.

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billboard advertising Black Friday and discounts in the middle of large storeDenys Prykhodov/Shutterstock

The best game plan for the biggest savings

The holidays offer some of the most exciting shopping deals of the year, with Black Friday easily taking the crown as the retail event of the season. After all, you can’t beat Black Friday’s doorbusters—those insane, one-day-only discounts designed to get consumers into the stores and shopping for other things while they’re in there as well. From Target to Costco to Kohl’s and beyond, we’ve rounded up the absolute best Black Friday doorbusters, so plan your day accordingly. Pro tip: Make sure to check out this roundup of holiday store hours, and eat your turkey first so you’re properly fueled. And if you don’t feel like braving the crowds, don’t worry: We’ve got some amazing online options for you, too. Either way, avoid these common Black Friday mistakes to make sure you truly get the best deals possible.

costcoJuan Llauro/Shutterstock


If you’re in the market for a new—and very large—TV, Costco is the place to be on Black Friday. “The retailer is offering a Vizio 70″ 4K Smart TV for $600,” says Michael Bonebright, consumer analyst with “To put that into perspective, we saw a refurbished 70″ Vizio earlier this year that cost $49 more. Seeing a price that low on a TV this big is truly fantastic.” This is an in-store-only deal, so if you can’t get to there on Black Friday but you’re still interested in the TV, you can purchase it (for $99 more) at Best Buy. While you’re shopping, check out these other things you’re not buying at Costco—but really should.

targetKen Wolter/Shutterstock


If you’re not digging the massive TV Black Friday doorbuster at Costco, perhaps Target’s own TV doorbuster is more your speed. “The retailer will have a 32″ Polaroid TV for $70, which soundly beats the average price we’ve historically seen for Black Friday TVs in this size range,” says Bonebright. Note that this deal is in-store only and there will be limited quantities. If you can’t make it to the store on Black Friday to pick up this flat-panel LED TV, you can snag it for $129 from Target beforehand.

And while you’re shopping, check out Target’s Black Friday “holi-deals.” While they’re not traditional doorbusters, you can get some amazing deals, including BOGO toys for kids on select brands, an Apple Watch Series 3 (GPS) for $169.99 (from $199.99), and deep discounts on kitchen essentials like the Power 3 Qt. Air Fryer for $49.99 from $99.99. Here are some more Target Black Friday deals that are too good to miss.

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Walmart’s coming in hot for Black Friday 2019. Starting at 6 p.m. local time on Thursday, November 28, the retailer is offering the Onn. 50″ Class 4K Roku Smart TV for a cool $148 and the Onn. 58″ Class 4K Ultra HD for $198. The closest online, available-now alternative is the Insignia 50″ Class LED HDTV for $199 at Best Buy.

If you can’t wait to shop, note that Walmart did get the shopping party started early this season. Live deals include the Samsung 55″ Class 4K UHD 2160p LED Smart TV with HDR, which is currently priced at $377.99 from $527.99, and the sixth-generation Apple iPad (128GB) with Wi-Fi that’s been slashed $100 to $329. Shopping early is actually one of the smart new ways to find the best Black Friday 2019 deals.

best buyBobNoah/Shutterstock

Best Buy

Calling all gamers! Best Buy has your best interests in mind with Black Friday doorbuster specials on the Xbox One products. Shoppers will receive $100 to $150 off their purchase. For example, get the Xbox One X 1TB Star Wars Jedi: Fallen Order Deluxe Edition Console Bundle for $349.99 from $499.99. Impatient shoppers who want the bundle now can purchase it at Amazon for $475 plus shipping. Peruse the rest of Best Buy’s Black Friday offerings here. And no matter when you’re shopping, you need to know these 11 secrets Best Buy employees won’t tell you.



Macy’s is knocking it out of the park this Black Friday with “free after rebate” doorbusters while supplies last. For example, the Bella 1.5-Quart Slow Cooker will be $0 after a $10 mail-in rebate (regularly $29.99), and Plush Throws will be $0 after a $10 mail-in rebate (normally priced at $30). You can also purchase a handful of small appliances for $7.99 after $12 mail-in rebates, including the Bella Panini Maker (regularly $44.99) and Black & Decker Hand Mixer (regularly $37.99). If you don’t want to wait, buy the Bella Panini Grill on Amazon for $29 or a KitchenAid 5-Speed Hand Mixer for $29.99, also on Amazon. Here are some other genius ways to save money at Macy’s.

ultaKen Wolter/Shutterstock


The beauty deals will flow at Ulta this Black Friday, so make sure to drop by if you’ve got beauty lovers on your gift list. For example, CHI for Ulta Beauty is slashing the price on All That Shimmers, Fairy Dust, and Teal Tinsel flat irons from $99.99 to a cool $59.99 each. The next best option for those who can’t make it to the store is the CHI Original 1” Ceramic Hairstyling Iron, currently available at Ulta for $59.99. It doesn’t have as much aesthetic pizzazz, but it still gets the job done. Don’t miss these other great holiday beauty gifts for her.

kohlsKen Wolter/Shutterstock


Kohl’s is offering a host of doorbusters this Black Friday. While it’s hard to choose, we’re probably most excited about the Fitbit Charge 3 Advanced Fitness Tracker for $99.99; it’s usually priced at $149.99. Also noteworthy is the Shark Rocket Ultralight TruePet Deluxe Pro Vaccum (model HV322), which will be slashed to $84.99 from $219.99. If you don’t want to wait and prefer to shop online, you can purchase a similar Shark Rocket for $169.99 from Target.

That said, it’s generally worth your while to wait and shop at Kohl’s on the big day. “Kohl’s will offer $15 in Kohl’s Cash for every $50 you spend, which is a fantastic store credit deal if you’re a regular Kohl’s shopper,” says Bonebright. “Usually during sales, Kohl’s will give shoppers $10 in Kohl’s Cash for every $50 they spend. You can see how that extra credit can quickly add up.” If you can’t make it to the store, Bonebright notes that Kohl’s will honor that $15 Kohl’s Cash deal for online purchases. Plus, these 50 insider secrets will help you save at all your favorite stores, including Kohl’s.

jcpennyJames R. Martin/Shutterstock


Coffee fiends will love this JCPenney Black Friday doorbuster. Starting at 2 p.m. on Thanksgiving Day, shoppers can snag the Keurig K-Select Single Serve Coffee Maker, which is regularly priced at $163, for just $59.99. The store is also handing out some serious coupons to those patiently waiting in line before doors open, including $10 off $10, $100 off $100, and $500 off $500. Can’t make it to the store? Amazon has the same Keurig for $128 if you’re OK spending more. If you’re shopping at everyone’s favorite online retailer, check out these 25 Amazon Black Friday deals that are sure to sell out.

lowesTodd A. Merport/Shutterstock


Lowe’s is offering a one-day-only Black Friday sale. While supplies last, you can nab a Holiday Living 6.5-foot Seneca Pine Pre-Lit Artificial Christmas Tree for $49 (from $99) and two-for-$10 22-inch Fresh Fraser Fir Christmas Wreaths (normally $11 each). If holiday decor isn’t your thing, the $399 Serta Hybrid 10-in Queen Mattress (normally $699) or a Frigidaire EasyCare Stainless Steel Refrigerator for $799 (from $1,299) may intrigue you. For those who can’t make it, you can get the same fridge from Lowe’s for $849 until December 5. It may be worth your time to venture out, though. The first 300 in the store have a chance to win a $500 Lowe’s gift card, and all 300 will get a $10 off $50 coupon. By the way, these are the appliances that will last ten years or more.

world marketJim Lambert/Shutterstock

CostPlus World Market

The first 100 customers at every participating CostPlus World Market store will receive a free tote bag that includes a $10 gift certificate on Black Friday. Once inside, the deals are abundant. All filled candles, bath and body care, ornaments, mugs, and children’s toys are BOGO. Plus, you can get 40 percent off tea and coffee (including accessories), pajamas, bathrobes, and pet toys. If you’re itching for a deal right now, note that all furniture is marked 40 percent off both in stores and online (using the code FURNDEAL) through November. On the flip side, this is what you’ll probably regret buying on Black Friday.

meijerJonathan Weiss/Shutterstock


It’s all about the electronics at Meijer‘s two-day Black Friday bonanza. Standout deals include the Element 55″ Smart Roku 4K UHD TV for $179.99 (from $449.99, though currently available at Target for $270) and the Google Nest Hub for $79 (from $129, and currently on sale at Best Buy for $99.99). You’ll also find slashed prices on Apple products, Beats, and JBL, as well as Amazon electronics including Fire, Ring, and Echo.



You’ve got us: This isn’t a traditional doorbuster deal because it’s strictly offered online, but it’s definitely worth mentioning. “Travel deals are often left out of the Black Friday conversation, but you can net huge savings on flights, hotels, cruises, and rental cars during the shopping frenzy—often from your smartphone,” says Kelsey Sheehy, a finance writer for NerdWallet. “For instance, Expedia’s Black Friday deals will include $100 off select flights and a coupon for 75 percent off hotels, but only on the Expedia app.” Not sure where to go? These 24 last-minute winter travel deals to book for 2019 should give you some excellent ideas.

Wendy Rose Gould
Wendy Rose Gould is a freelance lifestyle reporter covering pets for Reader's Digest, Healthy Paws Pet Insurance, and Rescue Pop. She's also a regular contributor to NBC, Real Simple, Brides, Business Insider, and other outlets. Based in Phoenix, Arizona, by way of the Indiana countryside, Wendy holds a journalism degree from the Franklin College Pulliam School of Journalism and another bachelor's degree in Philosophy. Follow her on Instagram or Twitter @wendyrgould.

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