The 2019 Reader’s Digest Most Trusted Brands in America—Health Brands
The next time you head to the store, these are the brands you're going to want to put in your cart.
Every editorial product is independently selected, though we may be compensated or receive an affiliate commission if you buy something through our links.
The most trusted health brands
This year’s RD/IPSOS survey of most trusted brands produced 20 winners—and one compelling insight: Of the 3,500 people who participated in the survey, half said that trust was a top driver for their over-the-counter purchases. These surprising product facts offer a sense of why that’s true. Check out this infographic to see which professions people really trust.
Reader’s Digest surveys its readers every year so that you know which products you can trust when shopping. Check out the results of the 2020 Trusted Brands survey.
Antiaging Skin Care: Olay
Olay tests its products on “lab skins”—artificial material designed to mimic the properties of natural skin. It’s part of the company’s push to end animal testing in the skin-care and beauty industries.
Blood GlucoseMonitor: OneTouch
The OneTouch Reveal mobile app (also available for your computer) can share your blood sugar information directly with your health-care professional. If you decide to shop on Amazon, watch out for these signs an Amazon seller can’t be trusted.
Cold & Flu Remedies: NyQuil
The nighttime cold and flu relief comes in formulas that include one for severe symptoms, another specifically for cough suppression, and one that’s alcohol-free.
Contact Lens Solution: Bausch & Lomb
Every year since 1933, the company has honored outstanding high school science students. Winners are automatically considered for a $30,000 scholarship to the University of Rochester.
Eye Care: Visine
Screen time overload is a reality for most Americans, so Visine now makes drops to relieve tired eyes (as opposed to those that are just dry, itchy, or aggravated by allergies).
Foot Care: Dr. Scholl’s
The company now offers custom 3-D-printed inserts made from foot scans users can take with their cell phones.
Some women get heartburn for the first time during pregnancy. Tums is the number one ob-gyn-recommended brand of antacid. This is why you subconsciously trust a teacher more than a grocery cashier.
Herbal Supplement: Nature Made
For two decades, the company has been supporting and participating in clinical trials and sharing data with other researchers and health-care professionals.
Because they are made with all-natural plant-based colors, Centrum MultiGummies may darken over time but are still safe to take.
National Pharmacy/Drugstores: CVS Pharmacy
Through its addiction-prevention program, Pharmacists Teach, CVS has provided 300,000 teens with free information about drug abuse.
Natural Sweetener: Splenda
When a researcher was asked to “test” the compound that became Splenda, he misheard the request as “taste” it. That’s when he discovered its sweetness.
Sleep Aid: ZzzQuil
ZzzQuil is also approved to treat motion sickness and certain symptoms of Parkinson’s disease.
Sun Protection: Coppertone
The development of SPF levels in skin-care products began in the 1970s at Coppertone’s Solar Research Center. If you want to trust the products you buy online, make sure you know about these online scams and how to avoid them.
To get a glimpse of all the winning brands from every year starting in 2015, check out the full list of Reader’s Digest’s Trusted Brands.