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The Most Trusted Health Brands in America, According to 3,500 Readers

The next time you head to the store, these are the brands you're going to want to put in your cart.

Every product is independently selected by our editors. If you buy something through our links, we may earn an affiliate commission.

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Reader's Digest Trusted Brand logo 2020 on gray backgroundReader's Digest

The most trusted health brands

This year’s RD/IPSOS survey of most trusted brands produced 20 winners—and one compelling insight: Of the 3,500 people who participated in the survey, half said that trust was a top driver for their over-the-counter purchases. These surprising product facts offer a sense of why that’s true. Check out this infographic to see which professions people really trust.

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claritin allergy via target.com

Allergy Relief: Claritin

The company offers a free service called Blue Sky Living that sends members personalized allergy forecasts.

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anti aging skincare olayvia target.com

Antiaging Skin Care: Olay

Olay tests its products on “lab skins”—artificial material designed to mimic the properties of natural skin. It’s part of the company’s push to end animal testing in the skin-care and beauty industries.

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Blood GlucoseMonitor: OneTouchvia amazon.com

Blood GlucoseMonitor: OneTouch

The ­OneTouch Reveal mobile app (also available for your computer) can share your blood sugar information directly with your health-care professional. If you decide to shop on Amazon, watch out for these signs an Amazon seller can’t be trusted.

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aveeno moisturizer via target.com

Body Lotion: Aveeno

Known originally for oat-based skin care, Aveeno has published clinical evidence supporting the benefits of oats and other natural ingredients for 70 years.

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nyquilvia target.com

Cold & Flu Remedies: NyQuil

The nighttime cold and flu relief comes in formulas that include one for severe symptoms, another specifically for cough suppression, and one that’s alcohol-free.

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saline solutionvia target.com

Contact Lens Solution: Bausch & Lomb

Every year since 1933, the company has honored outstanding high school science students. Winners are automatically considered for a $30,000 scholarship to the University of Rochester.

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robitussinvia target.com

Cough Remedy: Robitussin

The honey in the Honey Cough + Chest Congestion medicine comes exclusively from American honey companies that abide by U.S. laws around honey sourcing and beekeeping.

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visinevia target.com

Eye Care: Visine

Screen time overload is a reality for most Americans, so Visine now makes drops to relieve tired eyes (as opposed to those that are just dry, itchy, or aggravated by allergies).

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Dr. Scholl's Comfort & Energy Work Massaging Gel Advanced Insoles

Foot Care: Dr. Scholl’s

The company now ­offers custom 3-D-printed inserts made from foot scans users can take with their cell phones.

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tylenolvia target.com

Headache/Pain Relievers: Tylenol

Inspired by customer feedback, the redesigned packaging features bottle caps that are easier to open while generating less plastic waste.

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tumsvia target.com

Heartburn/Antacid: Tums

Some women get heartburn for the first time during pregnancy. Tums is the ­number one ­ob-gyn-recommended brand of antacid. This is why you subconsciously trust a teacher more than a grocery cashier.

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melatonin via target.com

Herbal Supplement: Nature Made

For two decades, the company has been supporting and participating in clinical trials and sharing data with other researchers and health-care professionals.

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chapstickvia target.com

Lip Care: ChapStick

In addition to lip balm, the company now makes 100 percent natural “lip butter,” which is paraben-free and has no artificial colors or flavors.

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centrium gummy vitaminsvia target.com

Multivitamins: Centrum

Because they are made with all-natural plant-based colors, Centrum MultiGummies may darken over time but are still safe to take.

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CVS pharmacy drug store jetcityimage/Getty Images

National Pharmacy/Drugstores: CVS Pharmacy

Through its addiction-prevention program, Pharmacists Teach, CVS has provided 300,000 teens with free information about drug abuse.

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ensure shakevia target.com

Nutritional Drink/Meal Replacement: Ensure

Doctors recommend specialized Ensure ­immunonutrition shakes to help your body prepare for and recover from surgical procedures.

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splenda natural sweetener via target.com

Natural Sweetener: Splenda

When a researcher was asked to “test” the compound that became Splenda, he misheard the request as “taste” it. That’s when he discovered its sweetness.

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zzzquilvia target.com

Sleep Aid: ZzzQuil

ZzzQuil is also approved to treat motion sickness and certain symptoms of Parkinson’s disease.

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dove soapvia target.com

Soap/Body Wash: Dove

The company joined the Girl Scouts on their Self-Esteem Project to promote positive body image in young people.

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coppertonevia target.com

Sun Protection: Coppertone

The development of SPF levels in skin-care products began in the 1970s at Coppertone’s Solar Research Center. If you want to trust the products you buy online, make sure you know about these online scams and how to avoid them.

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Originally Published in Reader's Digest