9 Best Vegan Makeup Brands for Cruelty-Free Gorgeousness
Get the 411 on cosmetics that will make you look and feel fab, and won't harm any furry (or scaly) friends. The best part? There's a brand for every budget and beauty routine—and some may already be in your makeup bag.
Best for long-wear lipstick
The Obsessive Compulsive Cosmetics line has amassed a cult-like following for their Lip Tar. These richly pigmented liquid lipstick concentrates are formulated with hemp oil, vitamin E, and peppermint oil—sans silicone, gluten, animal products, or synthetic preservatives—and come in a dizzying array of shades, ranging from Hush (neutral pink) and Synth (rose gold shimmer) to Sybil (deep chocolate brown) and Black Metal Dahlia (dark red with crimson metallic pearl). Here’s how to choose the best lipstick for your skin tone.
Best for a smoky eye
Want to get your lids date-ready? Look no further than Too Faced. The brand’s new Boudoir Eyes Soft & Sexy Eye Shadow Collection includes nine pigment-rich shades to make peepers up. And to amp up the drama? Finish with a few coats of Better Than Sex Mascara. The brand’s (aptly named) hero product has major hype—not to mention 280K likes on Sephora’s site. And all those happy customers can’t be wrong, right? Try it along with these all-time best mascara hacks you’ll wish you’d always known.
Best for a flawless contour
Tattoo artist Kat von D spent seven years perfecting the Alchemist Holographic Palette, a popular, iridescent quad of highlighters packed with pearlescent particles that deliver a subtly shimmering allure. For a more subdued look, the Shade + Light Face Contour Refillable Palette is a winner. Note: Not all products are vegan (yet), but the brand is undergoing a full reformulation. Don’t miss these makeup tricks that can make you look thinner.
Best for a bold hues
Urban Decay is perhaps best known for their uber-covetable Naked Palette, but the brand also excels at bold color. From their eyeshadow singles—available in shades like 1985 (fuchsia matte), Evidence (navy shimmer), and Haight (mermaid teal shimmer)—to their Moondust Eyeshadow Palette—complete with eight galactic-inspired hues—the line serves up a serious pop of color. Avoid these common makeup mistakes for a more polished look.
Best for a natural look
Beyond just being cruelty-free and vegan, Tarte is also free of parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, and gluten. The eco-friendly formulas are a favorite of makeup pros and at-home beauty enthusiasts. Best-sellers include Tartelette In Bloom Clay Eyeshadow Palette, Amazonian Clay 12-Hour Blush, and Amazonian Clay 12-Hour Full Coverage Foundation SPF 15, which comes in 25 shades. Pro tip: For picture-perfect results, spritz a beautyblender with rose water and dot foundation over face. Read up on why your need to try rose-infused skin care.
Best for oily complexions
While the entire Hourglass assortment isn’t vegan, there are plenty of products that are, including Immaculate Liquid Powder Foundation, a mattifying formula specifically designed for oily skin. Not only does it combat shine, but it also reduced the appearances of pores. The best way to apply this shine-fighting formula? The Vanish Seamless Finish Foundation Brush features PETA-approved, Taklon bristles. Here’s what your skin-care routine should look like if you have oily skin.
Best for dry skin
Model turned makeup mogul, Josie Maran took the beauty world by storm with her nourishing argan oil-infused skin care and cosmetics—with the same moisturizing and complexion-enhancing benefits. Best-sellers include Argan Moonstone Drops Makeup Priming and Highlighting Oil and Argan Enlightenment Illuminizer. Pro tip: You can use this liquid luminizer alone or mixed with foundation (like Vibrancy Argan Oil Foundation Fluid) or moisturizer. These helpful tricks will help fight dry skin all season.
Best for buildable coverage
Beyond buildable coverage, Cover FX wins points for customization and color range. The brand’s best-selling Natural Finish Foundation is available in 40 shades! (These are the pro secrets to finding the perfect foundation formula.) To keep your face looking fabulous all day, there’s Perfect Setting Powder, a talc-free, translucent powder that’s infused with light-diffusers.
Best for faking perfection
IT Cosmetics could have easily won our vote for best full coverage (because the formulas are that good!), but it’s the targeted products that we can’t live without. From brown spots and breakouts to broken capillaries and rosacea, the brand’s magical makeup hides ’em all. For dark circles, try Bye Bye Under Eye Eyelift. New Bye Bye Breakout quite literally makes blemishes disappear. Learn how to fake flawless skin with these easy makeup tricks.
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