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When Is Amazon Prime Day: What Every Shopper Needs to Know

For months, the question on everyone's lips has been "When is Amazon Prime Day," and rightfully so: Amazon Prime Day deals are quite literally some of the best deals.

Every editorial product is independently selected, though we may be compensated or receive an affiliate commission if you buy something through our links.

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Better late than never

If you’ve been waiting with bated breath for this year’s Amazon Prime Day, buckle up for the most exciting online shopping ride of the year—it’s almost here. This year’s Prime Day was delayed thanks to the coronavirus pandemic changing the way people spend money as well as altered shipping demands, but it’s finally slated for this October 13 and 14. Prime members will have two full days to get an early start on their holiday shopping lists and must-haves across just about every category the site has to offer.

 

Note: Prices listed were accurate as of press time; pricing fluctuations may occur.

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When is Amazon Prime Day?

Amazon’s biggest sale event of the year, will begin at midnight ET on October 13 and run through 11:59 PM ET on October 14. The 48-hour event will feature over 1 million amazing Amazon deals, rivaling Black Friday as the biggest global shopping event of the year. Don’t have a Prime membership yet? You may reconsider after seeing these 17 Amazon Prime benefits you might not know about.

Sign up for a free 30-day trial.

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What is Amazon Prime Day?

Think of it as Amazon’s annual retail celebration—Amazon Prime Day is literally 48 hours of deals, steals, and lowered prices for those who are Amazon Prime members. (More on that below.) Bigger than ever, this year’s two Prime Days will provide an extra 12 hours of shopping bliss when compared to previous years for Prime members to squeeze even more saves out of the day than they did last year. Membership is worth it for these incredible free things on Amazon for Prime Members.

Shop early access Prime Day deals.

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When did Amazon Prime Day begin?

 

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It was introduced in 2015 as a one-day sale that rivaled even Black Friday in terms of deals. It was also a celebration of the company’s 20th anniversary but has now become a treasured Internet shopping tradition that shoppers around the world look forward to for rock-bottom prices on Amazon products you’ll use every day like Keurig coffee machines. Heads up: the Keurig K-Mini Basic will be marked down more than $30 on Prime Day.

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What do I need to do to shop Amazon Prime Day?

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You need to be an Amazon Prime member in order to shop the deals. If you’re not already, you could spend $12.99 per month to become an Amazon Prime subscriber, or you could hop on the Prime Day train without paying a cent, by signing up for its free 30-day trial anytime before Prime Day. College students can also sign up for a six-month free trial of a student Prime membership before the big day. Smartphone users of all ages and types can take advantage of Diamond Dog Screen Protector offering 50 percent off their iconic clear, durable, diamond-like phone protectors this Prime Day—perfect for shopping on the go.

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Are there any other incentives to shop Amazon Prime Day?

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You betcha, because Amazon and Whole Foods will offer Prime members the opportunity to earn up to $10 in shopping credits to use on Amazon.com during Prime Day. The Whole Foods Market Prime Day offer, Spend $10, Get $10, is available to all Prime members who spend $10 ordering online or shopping at any Whole Foods Market store from now until October 14. The offer is also available to Prime members who shop at any of Amazon’s physical stores including Amazon Books, Amazon Pop Up, or Amazon 4-star during the same dates. You can save up all that promo cash for simple fashion upgrades that make you look expensive, like these Patten Place heel covers that instantly transform any pair of heels into a fully protected pair of rain-friendly gear worthy of a runway. They’ll be offered at 20 percent off on October 13 and 14.

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What are some of the biggest Amazon Prime Day deals?

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Amazon devices including the Echo devices, Fire tablets, and Kindle e-readers are practically guaranteed to go on sale: For example, the Echo Dot’s price is already down to two for $39.99 for Prime members. Think about how many great book club reads you’ll be able to plow through! Other items expected to have good deals are smart home accessories, phones, computers, cameras, TVs, fitness accessories, kitchen appliances, and beauty tools.

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Are health supplements part of Amazon Prime Day?

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Now is a great time to stock up on your favorite immunity boosters, natural remedies, and other wellness supplements thanks to Prime Day pricing. Take up to 30 percent off best-selling supplements from Ancient Nutrition this October 13 and 14, with over 100 different wellness products from the brand being marked down. Load your basket up with wallet-friendly probiotics, collagen, enzymes, and more.

 

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Will popular skincare be on sale for Amazon Prime Day?

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Fan favorites for men, women, and everybody will be on sale this Amazon Prime Day, which means you’ll be able to upgrade your cold-weather beauty routine. Treat yourself to up to 40 percent off skin favorites from Elizabeth Grant Skin Care like this Green Power Eye Repair Cream With Hemp Oil while it’s marked down by 40 percent to $18 on October 13 and 14. Guy-friendly favorites from Baxter of California will also be discounted, like the brand’s Invigorating Body Wash, which will be discounted by nearly $10 for Prime Day. Top-selling Korean beauty favorites from I Dew Care will be marked down by as much as 70 percent, with adorable finds like the I Dew Care Mini Meow Trio will be an unbeatable six dollars.

 

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Will cleaning products be part of Amazon Prime Day?

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Remember just a few months ago when it was nearly impossible to find cleaning products? Now cleaning and disinfecting companies are doing their best to supply shoppers with all the cleaning supplies they could ever need at affordable prices to get them through the rest of the pandemic. Take advantage of a 25 percent discount on Puracy Multi-Surface Cleaner Concentrate which dilutes at home with water to make a full gallon of cleaning fluid for all your most-touched surfaces. You can also take advantage of up to 30 percent off Tineco high-powered vacuums, like this A11 Hero Cordless Vacuum priced at $181 October 13 and 14. If you’ve been living in loungewear and athleisure for the past several months, now is a good time to load your cart with Hex Performance, the only laundry regimen designed specifically for activewear. The brand’s laundry detergents, pods, stain removers, and more will be discounted by 30 percent. Check out these clever cleaning tricks everyone should know.

 

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Will mattresses and bedding be discounted on Amazon Prime Day?

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This Amazon Prime Day will definitely score you some fantastic deals on best-selling Amazon sleep products and more. Affordable furniture and mattress brand, Zinus, will offer up 35 percent off select products for Amazon Prime Day shoppers. The Zinus Three Inch Swirl Copper Cooling Memory Foam Topper is antibacterial, odor-fighting, and included in this year’s deals.

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Anything to avoid buying on Amazon Prime Day?

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Because Apple and Google are competitors of Amazon, don’t expect big savings on their products. While third-party sellers may offer discounts on iPads or Chromebooks, those deals are rarely as good as sale prices from retailers like Best Buy or Walmart, so it’s best to just avoid them. If you’re looking for educational tech gifts for little ones, consider taking advantage of Prime Day discounts of $30 off usual pricing on preschool-prep tablet AILA Sit & Play, which also limits young minds from wandering down YouTube rabbit holes. You can also skip the Apple EarPods and move on budget-friendly Soul Electronics earbuds which will be steeply discounted this Amazon Prime Day, with the S-GEAR wireless earphones being slashed to a can’t-miss $27.99.

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Bryce Gruber
Bryce Gruber covers gift ideas, shopping, and e-commerce at RD.com, although you've likely seen her work across a variety of women's lifestyle and parenting topics at TheLuxurySpot.com, Bravo, Parents.com, Martha Stewart, and on your TV screen through national talk shows including The Tamron Hall Show. She lives and works in New York's Hudson Valley with her five small children. Find her on social media at @brycegruber.