Look beyond LinkedIn
Sure, recruiters are actively searching for strong candidates on LinkedIn. But CEOs and industry professionals share company news on Twitter, and your friends and peers (especially past co-workers) may turn out the best sources for new jobs on Facebook. “The reality is as a job seeker you may need to be networking online in a number of places,” Hoey says. But that doesn’t give you an excuse to neglect LinkedIn. “Maintaining an up-to-date profile on LinkedIn is absolutely essential when you’re actively searching for a new job. A complete, detailed profile highlighting your expertise (and perhaps projects you’ve worked on and/or community service roles) increases the prospect of being found by the corporate recruiters and head-hunters who use the site.” Plus remember that LinkedIn is a great research tool during a job search. Companies list active searches on their company pages (so follow the companies your interested in working for), and you can filter job searches on the site by location, salary, and other requirements. Here are 12 LinkedIn mistakes that can cost you the job.
Soak it all in
Your best networking tool are your ears, says Hoey. So, listen and observe how people in the industry you’re seeking to enter engage and interact with each other. How do they dress? What are the industry issues that keep them up at night? What are they reading? What organizations do they belong to? How are they presenting themselves online? Do your research so you can tailor your networking approach to the industry you’re seeking to enter. “It’s a bit like the old advice of dressing for the job you want to have.”