Though St. Nick appeared in ads as early as 1840, it wasn’t until after 1863, when cartoonist Thomas Nast created the now-familiar figure in a red suit and white beard, that Santa became the holiday season’s most popular pitchman.

Hello, nostalgia! These vintage Halloween costumes might make you long for the past.

Things might have looked a little different, but the days were still long, hot, and filled with summer fun.