A Trusted Friend in a Complicated World

The Most Popular Toy the Year You Were Born

Ready for a trip down memory lane? From Etch a Sketch to Big Wheels to Power Rangers, enjoy this blast from your toy past.

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Etch a Sketch
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1960 – Etch A Sketch

French electrician André Cassagnes had the idea of a “drawing toy with a joy stick, glass screen, and aluminum powder,” according to americanprofile.com. Using that concept as a catalyst, The Ohio Art Co. launched the Magic Screen in 1960, which was a whole new way to draw without pencil and paper—and you could erase with a shake of your hands. Of course, we now know it as the Etch A Sketch you can still get today.

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Bored surfers having fun on a Slip n Slide
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1961 – Slip ‘n Slide

Back in the day, this was the closest you were getting to having a water park in your very own backyard. Thanks to toy company Wham-O, all you had to do was hook up the old garden hose to this long plastic sheet and voila! You could slide down the Slip ‘n Slide into a small wading pool.

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via amazon.com

1962 – SuperBall

What happens when you accidentally create a plastic ball that bounces? Wham-O buys your idea and it ends up selling millions. That’s exactly what happened to Norman Stingley, a chemical engineer who came upon the compound polymer zectron. At one time, Wham-O had to produce over 170,000 balls a day to keep up with the demand. Fun fact: According to Wham-O, the NFL named the Super Bowl game after this bouncing ball.

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Hasbro's newest version of their famous "Easy Bake Oven" in Pawtucket, R.I. Hasbro says it will soon reveal a gender-neutral Easy-Bake Oven after meeting with a New Jersey girl who started a campaign calling on the toy maker to make one that appeals to all kids
Stephan Savoia/Shutterstock

1963 – Easy Bake Oven

According to Good Housekeeping, the original bright teal Easy-Bake Oven had a tiny stove that was heated by an incandescent light bulb that could reach a temp of 350 degrees. In 2013, a 13-year-old girl persuaded the company to create the oven in a more masculine color for her little brother.

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This photo shows a Gen. George Patton G.I. Joe action figure, right, and other G.I. Joes in a display at the New York State Military Museum in Saratoga Springs, N.Y. A half-century after the 12-inch doll was introduced at a New York City toy fair, the iconic action figure is being celebrated by collectors with a display at the military museum, while the toy's maker plans other anniversary events to be announced later this month
Mike Groll/Shutterstock

1964 – G.I. Joe

Little plastic green army men were already a hit with the boy crowd when Hasbro broke record sales with the launch of G.I. Joe and his “21 movable parts,” according to livingly.com. In fact, in only two years, G.I. Joe became more than half of Hasbro’s sales. Although the original toy patent refers to the figure as a doll, Hasbro later prohibited calling G.I. Joe anything but an action figure. If you have any G.I. Joes still in the box, then you’ve got a hidden treasure in your house right now.

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MILAN, ITALY - NOVEMBER 22: Operation board game at G! come giocare, trade fair dedicated to games, toys and children on NOVEMBER 22, 2013 in Milan.

1965 – Operation

An unsteady hand is your downfall in the game of Operation, which was invented by John Spinello, a student at the University of Illinois. He sold the game to Milton Bradley for $500. After a redesign, Milton Bradley released the game, and it went on to earn millions. Milton Bradley was eventually purchased by Hasbro in 1980, and they have since come to Spinello’s aid. The New York Daily News reports that after word went viral that Spinello didn’t have enough money to cover $25,000 oral surgery, Hasbro offered to buy Spinello’s original game prototype.

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Friends playing twister
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1966 – Twister

What began as an advertising promotion for shoe polish turned into a game that would span the decades. The original game was called Pretzel, but the name was unavailable and was changed to Twister. It was almost a flop as Sears Roebuck thought it was too racy for its catalog. But then it was played on The Tonight Show by none other than Johnny Carson himself and actress Eva Gabor. Their antics made the game an instant hit with the only store in Manhattan selling out the next day. In 1967, the game sold more than three million copies. It’s also one of the classic board games everyone should own.

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Battleship game - Stock Image

1967 – Battleship

Milton Bradley may have launched the Battleship board game in 1967, but it existed as a pen and paper game way before that. The game may date back to Russian soldiers playing it in 1917. The phrase, “You sunk my battleship!” has certainly passed the test of time.

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Hot Wheels showcases its top Track Builder sets at the New York Toy Fair
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 1968 – Hot Wheels

It was a dark blue custom Camaro that first hit the shelves back in 1968. Mattel has since sold one billion cars. In 2012, a Beach Bomb model sold to a collector for $70,000. No, we’re not kidding—here are even more childhood toys that are now worth thousands.

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A handout photo made available by Sotheby's on 14 July 2017 showing a signed 'Snoopy' astronaut doll, which was the mascot of the Apollo 10 LM crew, with the original display box, to be auctioned on 20 july 2017 at Sotheby's in New York City, USA. The doll is expected to 2,000 to 3,000 US Dollars (about 1750 to 2600 euros).

1969 – Snoopy Astronaut

Who doesn’t love Snoopy? After all, he’s the somewhat human, lovable beagle of Peanuts fame. The United States went to the moon in 1969, and the Snoopy toy skyrocketed as well. The character became NASA’s safety mascot for the Apollo program.

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Nerf Ball
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1970 – NERF Ball

This foam ball may have been Parker Brother’s response to the famous line from the 70s television series The Brady Bunch: “Mom always says don’t play ball in the house.” The indoor ball was released in 1970, and consumers had snapped up more than four million NERF balls by the end of the year. Fun fact: NERF is an acronym that stands for “non-expanding recreational foam” material.

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Paw Patrol Weebles
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1971 – Weebles

Hasbro introduced this toy based on the Punching Clown from the TV show Romper Room. According to weebles-wobble.com, the toys are meant to be mini versions of the clown, who always wobbled but remained upright. This led to the toy’s famous tagline: “Weebles wobble, but they don’t fall down!”

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Childhood red and yellow plastic tricycle big front wheel
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1972 – Big Wheel

Produced by the Louis Marx company, the Big Wheel first hit the market in 1969 but gained momentum in the 70s thanks to its low price point. What also helped Big Wheels hit it big: parents’ perception that the toy was safer than a tricycle or bike since it was closer to the ground.

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The BABY ALIVE POTTY DANCE doll sits on her own potty and sings a song, at the American International Toy Fair on in New York
Charles Sykes/Shutterstock

1973 – Baby Alive

The doll could eat, drink, and even wet itself. Introduced in 1973 by Hasbro, the doll had a mechanical mouth that would chew after you fed it packets of special food mixed with water. In 1992, Hasbro gave Baby Alive a voice with a limited vocabulary: She could say “I have to go potty” or “All done now,” but her apparently deep adult voice was too creepy, and the version didn’t sell as well—not to mention that they’re also one of the grossest toys ever made.

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People play Pong the Atari game on opening day at the 2018 International Consumer Electronics Show in Las Vegas, Nevada, USA, 09 January 2018. The annual CES which takes place from 9-12 January is a place where industry manufacturers, advertisers and tech-minded consumers converge to get a taste of new innovations coming to the market each year.

1974 – Pong

The birth of a revolution: This was the year that Atari released a home version of the popular arcade game. Although there were about 35,000 Pong arcade machines in pizza parlors and convenience stores across the United States, the home console dominated the holiday season, according to Harold Goldberg, author of All Your Base Are Belong to Us: How Fifty Years of Video Games Conquered Pop Culture.

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Four painted pebbles with eyes placed on a stump.

1975 – Pet Rocks

Just in time to hit toy shelves for Christmas 1975, Pet Rocks became a phenomenon selling over 1.5 million rocks in mere months. Gary Dahl, a freelance copywriter, came up with the idea one night in a bar. The toy’s popularity spread quickly, and Dahl even appeared on the Tonight Show—twice. But it was timing and a clever marketing plan that suddenly turned a rock into a nationwide craze.

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Green Machine toy
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1976 – The Green Machine

The Marx company, who made the Big Wheel, began production on the Green Machine in order to attract an older crowd of boys who had grown beyond their Big Wheel days. The Green Machine was promoted for its ability to shift gears for quicker turns at sharper angles. “Riding one felt like operating a futuristic cycle,” notes MeTV.

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Classic Mattel Football game
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1977 – Mattel Football

Although it launched the very same year as the Atari 2600 (on which you could play many more games), the battery-powered Mattel Football game was a bargain at $29.95, reports MeTV.com, which lead to its immense popularity. The Atari system cost $199—the equivalent of $800 today.

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Princess Leia Organa, Han Solo, Luke Skywalker & Obi Wan 'Ben' Kanobi form Star Wars Episode IV: A New Hope - Hasbro Black Series 6 inch figures
Willrow Hood/Shutterstock

1978 – Star Wars figures

The movie came out May 25, 1977, and no one was prepared for its popularity. Toy manufacturer Kenner ran out of figurines almost immediately and had to give out “Early Bird Certificate Packages” until they could get more supply. By 1978, the Star Wars figurines were a bona fide phenomenon. If you have any of these cluttering your attic, here’s what they (and other childhood collectibles) could be worth today.

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Strawberry Shortcake doll
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1979 – Strawberry Shortcake

This freckle-faced, strawberry-scented doll took off after first appearing as a character for the American Greeting Card Company. Kenner eventually gave the doll a lineup of friends, such as Purple Pieman and Apple Dumplin’.

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Kyiv, Ukraine - May 17th, 2017: Handsome Afro American man wearing casual clothes collect Rubik's Cube. Rubik's cube invented by a Hungarian architect Erno Rubik in 1974.
Anastasiia Moiseieva/Shutterstock

1980 – Rubik’s Cube

Sold by the Ideal Toy Company, this puzzle cube wasn’t originally intended to be a toy. However, it became the hottest gift of the year. Supposedly, it made people so nuts that they attempted to pry it apart with a screwdriver to see how it worked. “The Rubik’s Cube has a devious simplicity,” Mike Drake, special projects director for toy company Mezco, told Adweek. With 43,252,003,274,489,856,000 possible color arrangements, solving it remains daunting even now, but there have been more than 350 million cubes sold.

Adweek reports that Ernö Rubik, a professor of architecture in Budapest, devised the cube in trying to teach his students spatial relationships. He called it the Buvos Kocka (“Magic Cube”) and put it up for sale in Hungary. Eventually, the cube ended up in Ideal’s hands; it continues to torment people to this day.

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LAS VEGAS - JUNE 17 : The Smurfs booth at the Licensing Expo in Las Vegas , Nevada on June 17 2014. Licensing Expo is the licensing industry's largest annual event
Kobby Dagan/Shutterstock

1981 – The Smurfs

When these tiny, blue, forest-dwelling characters appeared on TV in the early ’80s, they began a frenzy that extended to toy shelves in time for the holidays; these former comic book characters are still being featured in movies 35 years later.

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Glo Worm
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1982 – Glo Worm

A bright squiggly worm sounds like the stuff of nightmares, yet somehow this little green plush toy wormed its way into the hearts of children everywhere. At least part of the draw was that the toy functioned as a night-light that kids could cuddle with.

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Indusrty's Toybox Media Preview, Toy Retailers Association announces Top Ten toys for Christmas 2004 including:- Bratz, Cabbage Patch Kids, Leapster, Power Rangers, Robosapiens, Tamagotchi, Trampolines, V-Smile
Nils Jorgensen/Shutterstock

1983 – Cabbage Patch Kids

This was the year of all-out Cabbage Patch mayhem: Parents waited on lines for hours to get their hands on these dolls. While Xavier Roberts gets credit for what he coined the Little People Doll, which came with an accompanying hand printed birth certificate, apparently he stole the idea from Kentucky artist Martha Nelson Thomas—and she never got a dime.

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hacky sack isolated
Aitor Serra Martin/Shutterstock

1984 – Hacky Sack

No such thing as boredom as long as you have a Hacky Sack around. Although it was invented in 1972, Wham-O purchased the rights to the little footbag in 1983 and brought it to the masses. The Hacky Sack marked the birth of a whole new alternative sports culture.

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The "Teddy Ruxpin" interactive animatronic bear, from Wicked Cool Toys, is shown at the 2017 TTPM Holiday Showcase, in New York
Richard Drew/Shutterstock

1985 – Teddy Ruxpin

A talking bear may seem commonplace these days, but it was a revelation in the mid-1980s. In 1985, people bought about 41,000 a month. Teddy could move its mouth and eyes while simultaneously reading or singing via the tape cassette that was inserted into its back.

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NAKORN PATHOM, THAILAND - MAR 5, 2016: The Care Bears are a group of multi-colored bear characters. The original artwork was painted by artist Elena Kucharik for American Greetings Corporation.

1986 – Care Bears

These pastel-colored bears were known for wearing their emotions on their belly instead of their sleeves with illustrations of rainbows and flowers. The bears represented feelings with names like “Funshine” and “Grumpy.” They even had their own TV series and movies.

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Multi-Colored Koosh Ball
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1987 – Koosh Ball

Talk about confidence—Koosh Ball inventor Scott Stillinger quit his day job even though all he had was a sample of a bunch of rubber bands tied together. His belief was warranted: The ball became a sensation and was carried in 14,000 toy stores worldwide. Fun fact: The name Koosh captured the sound the ball made when playing catch with it.

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LOS ANGELES - JUNE 12: giant Super Mario statue and Nintendo logo at E3 2014, the Expo for video games on June 12, 2014 in Los Angeles
Barone Firenze/Shutterstock

1988 – Super Mario Bros.

When the Nintendo Entertainment System launched in the fall of 1986 with only 17 available games, the one that would end up dominating the market and pushing Nintendo into the hearts and homes of American children everywhere was Super Mario Bros. By 1988, Mario the plumber (and his brother Luigi) had become synonymous with Nintendo.

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LJUBLJANA, SLOVENIA - DECEMBER 30, 2013: Photo of an original Nintendo handheld video game device Game boy (1989) with Tetris game playing.Showing obvious signs of longtime use.

1989 – Game Boy

Another seminal moment in handheld gaming history: The Nintendo Gameboy launched in the summer of 1989, and it continues to impact the video game industry to this day, according to International Business Times

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Original Teenage Mutant Ninja Turtles Comic Book action figures
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1990 – Teenage Mutant Ninja Turtles

Created by two comic book artists, these unlikely turtle heroes were loosely based on the Daredevil comic book series of the late 60s. The comics were a hit but Turtlemania did not reach its full frenzy until licensing agent Mark Freedman stepped in with a plan to market the turtles.

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A Super Nintendo Entertainment System Video Game Console And Competition Pro Controller Photographed On A White Background
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1991- Super Nintendo

The 8-bit Nintendo Entertainment System was a hit back in 1988, and then Nintendo struck gold again with this 16-bit update. It sold more than 49 million consoles worldwide.

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Children's toys
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1992 – Trolls

These quirky figures were originally called Dam Dolls after their Danish inventor Thomas Dam; the dolls were originally made of wood, with woolen hair and glass eyes. The plastic versions released in North America were actually unauthorized, and it took the Dam family until 2003 to regain their copyright privileges.

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John Alex Maguire/Shutterstock

1993 – Beanie Babies

At one time, owning one of these pellet-filled toy animals could pay for a semester of college, reports The New York Post. That’s because creator Ty Warner limited production on certain Beanies and retired others to create a Beanie shortage. In addition to causing a frenzy during Christmas shopping, the demand had collectors shelling out up to $5,000 for the $5 toy.

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Pink Power Ranger action figure
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1994 – Power Rangers

Sure, the show wasn’t particularly sophisticated, but the action figures based on the show’s characters took the toy world by storm. Power Rangers toys accounted for $1 billion in sales that year.

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Pogs toys
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1995 – Pogs

Recycling took on a whole new life when a disposable bottle cap from a Hawaiian drink called Passion Orange Guava (POG) turned into a ’90s game craze. A teacher inadvertently set the craze in motion: She used the drink’s cap to teach her students a game her grandparents had played on their Hawaiian plantations with milk bottle lids.

When the printer of the Passion Orange Guava’s packaging started getting requests for lids only, an entrepreneur named Alan Rypinski picked up on it and purchased the POG trademark. He then formed the World POG Federation, came up with an official Pogman mascot, and created licensing agreements with fast-food chains, Hollywood studios, and retail chains. If you have any of these,

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Tickle Me Elmo toy
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1996 – Tickle Me Elmo

Inventor Ron Dubren developed an electronic chip that responded to motion by emitting a giggle, and he put it in a stuffed monkey. His creation didn’t catch fire until Tyco placed it in Elmo; it proved to be so popular that parents drove miles and waited for hours in search of the toy.

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Tamagotchi An Electronic Toy Pet Which Needs Feeding And Playing 1997.
Jamie Wiseman/Daily Mail/Shutterstock

1997 – Tamagotchi

A massive success, this handheld digital cyber pet, created by Aki Maita and Yokoi Akihiro of the Japanese toy company Banda, also had a dark side. The egg-shaped toy with a liquid-crystal screen expired if children left it unattended for more than five or six hours a day. This proved to be traumatic for young children, leading psychologists to dub the phenomenon the Tamagotchi Effect.

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The new version of the Furby interactive toy (L) with the old one. It can smile, frown and communicate more than 30 different emotions

1998 – Furby

If you can speak Furbish, you probably were a kid in 1998 with a lovable pet Furby, a bilingual animatronic creature. He came speaking Furbish, but you could teach your new friend English. The Hasbro toy sold 1.8 million creatures this year, and 14 million more the following year.

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Kuala Lumpur,Malaysia 23th July 2016, smartphone with pokemon go logo on the screen on top of pokemon card
focal point/Shutterstock

1999 – Pokémon

It’s short for Pocket Monsters: With Pokémon, Nintendo game creators Satoshi Tajiri and Ken Sugimori created the second largest gaming franchise ever (Mario Bros. is still number one). The old-fashioned version cards and the augmented-reality Pokémon Go retain their popularity today.

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Red Razor Scooter
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2000 – Razor Scooter

No need to master the skateboard when you could get on this sleek, modern scooter. The Razor Scooter became the rage for kids who wanted streamlined wheels to scoot around on.

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2001- Bratz

Created by Carter Bryant and MGA Entertainment, Bratz dolls were marketed as fashionable and glitzy and given modern names like Chloe, Jade, Sasha, and Yasmin. By 2005, over 125 million dolls were sold around the world, earning MGA $2 billion in salesThey may not be as popular as Barbie dolls, but at least they didn’t start any of these Barbie doll controversies.

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MODEL RELEASED Boys plays with beyblade
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2002 – Beyblade

Kids could compete in a battle with these contemporary spinning tops from Hasbro with names like Drago, Storm Pegasus, and Dark Wolf. The company sold 150 million of the tops, earning a whopping $500 million in sales.

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Robosapien humanoid robotic toy

2003 – Robosapien

Calling it a “humanoid with attitude that comes to life at your command and performs amazing tasks,” newatlas.com explained that this toy robot-human had 67 pre-programmed functions. It went on to sell 2.3 million units at launch. “We did something that had never been done in personal robotics before in that we took out the serious; something that burped and farted its ways into kids’ hearts just kind of seems to satisfy a basic primal need,” Tilden told U.K.’s Boy Stuff.

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Nintendo DS hand held games console
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2004 – Nintendo DS

The Nintendo DS brought a lot to the gaming table. The DS acronym stood for Developer’s System and Dual Screen. Besides having the multiple screens, DS consoles could connect with each other, allowing kids to play wirelessly. And if you’re nervous about putting another screen into your home, don’t worry—here’s why screen time isn’t as bad for kids as you think.

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CENTER Christine Canasa plays a game using the new Xbox 360 game console at Micro Center computer store in Santa Clara, Calif., . bWith enough hardware horsepower to deliver movie-like graphics and high-quality sound, Microsoft Corp.'s Xbox 360 is setting a new standard for video games. But the console isn't just about shoot-'em-ups and virtual sports. Like its predecessor, the 360 can serve as an "extender" to a PC running Microsoft's Windows XP Media Center Edition 2005 operating system. Nearly every type of media that plays on the PC can be piped _ wired or wirelessly _ over a home network and through the Xbox to a TV. This time, the feature is built into the console (both the $300 and $400 versions) and doesn't require the purchase of additional software. It also can handle the demands of high-definition television without a hiccup
PAUL SAKUMA/Shutterstock

2005 – XBox 360

This next generation of Microsoft’s XBox was all about introducing their new XBox Live. Now players could compete with each other online and download games from the Internet. Since 2005, it has sold more than 44.6 million units worldwide.

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CLEETHORPES, UK – MARCH 1, 2017: The original Nintendo Wii console

2006 – Nintendo Wii

“Our goal was to come up with a machine that moms would want—easy to use, quick to start up, not a huge energy drain, and quiet while it was running. Rather than just picking new technology, we thought seriously about what a game console should be,” designer Shigeru Miyamoto told Business WeekThere were over 3 million consoles sold worldwide in the launch year.

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Apple iPod Touch
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2007 – iPod Touch

Before everyone and anyone had a smartphone, the iPod Touch was revolutionary. Apple’s first touchscreen music player led to the explosion of the iTunes Store. If you’re thinking of gifting a product that’s a little more current, check out these cool tech gifts you’ll want to keep for yourself.

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Zhu Zhu Hamsters aka Go Go Pets Hamsters
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2008 – Zhu Zhu Pets

Forget actual hamsters: This robotic hamster ran on batteries instead. The high demand for the real pet led creator Russ Hornsby to design Zhu Zhus. Much like the real thing, they even made affectionate noises when cuddled. According to the Washington Post, the company made at least $70 million in its launch year.

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via amazon.com

2009 – Mindflex

Perhaps this wasn’t the most coveted toy of the year, but it was definitely the most influential, according to Time Magazine. Mattel’s toy was revolutionary in that it could actually measure brainwave activity and use it to guide a blue Mindflex ball through a series of obstacles. Pretty cool for a toy.

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Showing customer uses an Apple iPad on the first day of Apple iPad sales at an Apple store in San Francisco. Apple said, it has sold 1 million of its new iPad tablet computers in the month after its launch, meaning it's been selling more than twice as fast as the iPhone did when it was new
Paul Sakuma/Shutterstock

2010 – iPad

Although the iPad is far from a toy, it revolutionized touchscreen computing for everyone—from kids to grandparents. But for kids, it offered tons of games and entertainment at their fingertips. It’s no surprise that 300,000 iPads were sold on its release day.

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