The 2022 Reader’s Digest Most Trusted Brands in America: Health and Wellness
Updated: Mar. 07, 2023
Nike, Tums, and Pantene are just a few of the brands that landed on this year's Trusted Brands list. See if your other favorites made the cut.
Trust is essential when it comes to shopping. People want to know that the products they buy are reliable, effective, and safe, and that they come from companies with good reputations. That’s especially true when it comes to the health and wellness arena. As a trusted brand that’s been around for 100 years, Reader’s Digest understands just how important this is, and that’s why we teamed up with global market research firm Ipsos for the eighth year in a row to highlight the brands Americans trust most.
How the winners were selected
We surveyed 4,000 adults about the brands they trust across 15 health and wellness product categories, from the medicine that makes their cold symptoms bearable to the healthy cereal they can’t start their days without. Three new categories were added to the mix this year: hair care, fitness trackers, and workout apparel. So, which brand took the top spot?
This year, participants chose Tums, a company that’s been around for more than 90 years, as their most trusted brand in the health and wellness space. Find more of our readers’ favorite brands below—and see how many of your household staples made the list.
Heartburn/Antacid: Tums
Millions of people trust Tums to provide fast heartburn relief. Created in 1928 by a pharmacist to treat his wife’s indigestion, the antacid brand quickly grew to become an American favorite.
Why Americans love it: “It acts fast and has an appealing taste, a good reputation, and great value.”
Herbal Supplement: Nature Made
Backed by decades of scientific research, Nature Made creates high-quality supplements that help people stay healthy at every stage in life.
Why Americans love it: “It’s a well-known, dependable brand that offers more than one type of supplement and vitamin.”
Multivitamin: Centrum
With more than four decades of science and innovation under its belt, Centrum creates multivitamins that help people lead whole and healthy lives.
Why Americans love it: “It’s easy to swallow and helps keep my immune system strong.”
Nutritional Drink/Meal Replacement: Ensure
Helping people achieve balanced nutrition since 1973, Ensure is the leading brand for doctors who recommend oral nutritional products to patients.
Why Americans love it: “It has good flavors and plenty of vitamins and minerals to keep me healthy.”
Allergy Relief: Benadryl
Benadryl offers numerous allergy-relief products, as well as effective anti-itch products, for the whole family.
Why Americans love it: “It knocks out all my allergy symptoms.”
CBD (cannabidiol): Charlotte’s Web
Charlotte’s Web helps consumers achieve balance with various CBD products, including gummies, capsules, and oil.
Why Americans love it: “It has all-natural ingredients, and it is trustworthy.”
Cold and Flu Remedy: NyQuil
NyQuil has been helping stuffed-up people get a better night’s sleep since 1966.
Why Americans love it: “It provides relief from colds and the flu, is pleasant tasting, and works fast.”
Cough Remedy: Robitussin
Robitussin provides cough-relief products for children and adults, plus a line of natural products free from artificial colors, flavors, and preservatives.
Why Americans love it: “It does the job and is reliable.”
Headache/Pain Reliever: Tylenol
Tylenol’s pain-relief products help ease headaches, muscle pain, arthritis, and more.
Why Americans love it: “It gets rid of your headache quickly, and you can always depend on it for any pain.”
Fitness Tracker: Fitbit
Stylish and convenient, Fitbit fits into people’s lives seamlessly while helping them reach health and fitness milestones.
Why Americans love it: “It’s affordable, accurate, and lasts a long time.”
Workout Apparel: Nike
Nike creates stylish and durable workout gear, including sneakers, leggings, sports bras, and hoodies.
Why Americans love it: “Nike material is the best out of all the workout apparel brands out there. It has the most comfortable material and the most style.”
Hair Care: Pantene
Pantene has been committed to giving people across the globe their best—and healthiest—hair since 1945.
Why Americans love it: “It’s reasonably priced, has lots of varieties, and leaves hair clean and silky.”
Healthy Cereal: Cheerios
Delicious and nutritious, Cheerios is the go-to cereal for people of all ages.
Why Americans love it: “It’s famously heart-healthy and tastes delicious.”
Health Insurance: Blue Cross Blue Shield
More than 106 million Americans get their insurance from Blue Cross Blue Shield, a company that has been developing innovative approaches to health care options for decades.
Why Americans love it: “It’s awesome insurance. It has excellent customer service, is extremely affordable, and covers everything we need it to cover with an annual out-of-pocket cap.”
National Pharmacy/Drugstore: CVS Pharmacy
CVS has provided the key products people need to live healthy lives since its first store opened in Lowell, Massachusetts, in 1963.
Why Americans love it: “I always get my prescriptions on time (never a long wait), the customer service is always friendly and helpful, and the cost is affordable for high-quality medication.”
