Most Trusted Bathroom Tissue: Charmin
After an employee of the Hoberg Paper Company of Green Bay Wisconsin described the company’s toilet paper packaging designs as “charming,” the brand, which launched in 1928, landed its iconic name. In a now-classic advertising campaign, the fictitious grocer Mr. George Whipple told his customers, “Please don’t squeeze the Charmin!” in more than 500 commercials that aired between the 1960s and 1980s.
Most Trusted Paper Towels: Bounty
Bounty paper towels were originally branded as Charmin paper towels. In 1957, Procter & Gamble acquired the line. After years of research, the company replaced the current product with a thicker two-ply version that was more absorbent, the first of its kind when it launched in 1965. Early commercials featured the iconic Rosie, who introduced the brand’s famous “Quicker Picker-Upper” slogan.
Most Trusted Air Freshener: Glade
Glade debuted in 1956 as a way to banish cooking and tobacco odors. The original product came in two fragrances—Blossom and Evergreen. Now there are 50 scents. SC Johnson chemists created Glade based on breakthroughs made during the Korean War to eliminate hospital odors. Fun fact: Famed architect Frank Lloyd Wright designed SC Johnson’s headquarters in Racine, Wisconsin.