Most Trusted Women’s Deodorant/Antiperspirant: Secret
When it launched in 1956, Secret was the first deodorant made and marketed exclusively for women. The brand’s famous tag line, “Strong enough for a man, but made for a woman” was introduced in 1972. An advocate for female empowerment, Secret launched the Let Her Jump campaign in 2010 to make women’s ski jumping an Olympic sport. The International Olympic Committee included the sport in the 2014 Winter Games.
Most Trusted Men’s Deodorant/Antiperspirant: Old Spice
Introduced in 1937, the first Old Spice product, Early American Old Spice, was actually made for women. The first male product debuted a year later. Founder William Lightfoot Schultz wanted the brand to have a colonial theme and chose sailing ships as a trademark. The original ships that appeared on the packaging were the Grand Turk and the Friendship.
Most Trusted Shampoo/Conditioner: Pantene
A high-end hair care line in Switzerland in 1945, Pantene came to America in the 1960s because of demand from European travelers. It launched in upscale stores like Saks Fifth Avenue. Remember “Don’t hate me because I’m beautiful”? The popular advertising campaign, combined with Procter & Gamble’s acquisition in 1985, helped make Pantene accessible to all women. In 2006, Pantene launched its “Beautiful Lengths” program to encourage women to donate their hair to cancer patients. It has collected more than 600,000 ponytails and funded the creation of more than 34,000 free real-hair wigs.