Most Trusted Body Lotion/Moisturizer: Aveeno*
Albert and Sidney Musher believed in the power of classic remedies to soothe everyday health issues. They experimented with raw cereal to discover finely milled colloidal oatmeal bath, which can help treat everything from sunburn to eczema to chickenpox. Aveeno, which the Mushers founded in 1945, got its name from Avena sativa, the Latin word for oat. *Statistical tie with another brand
Most Trusted Hair Color: L’Oreal
L’Oréal was originally called Société Française des Teintures Inoffensives pour Cheveux, or the Safe Hair Dye Company of France, when it was founded in 1909. Today, L’Oréal hair color products come in 40 different shades, including dark blonde, copper, and burgundy.
Most Trusted Mass Merchandiser Retail Store: WalMart
Sam Walton opened the first Walmart Discount City in Rogers, Arkansas in 1962. He originally wanted to buy a department store in St. Louis, Missouri, but his wife Helen insisted she wanted to live in a small town. By 1979, Walmart opened 276 stores, had 21,000 employees, and reached $1 billion in sales. Today, Walmart has nearly 11,000 stores in 28 countries. The company’s best-selling item (out of more than $405 billion in annual sales)? The humble banana has earned this honor for the past few years.