This Cleansing Balm Sells Every 3 Seconds—Here’s Why It’s So Popular

Updated: May 25, 2023

Break up with your makeup wipes for good.  

Our editors and experts handpick every product we feature. We may earn a commission from your purchases.
Learn more.

Waking up with a ring of last night’s eye makeup or leftover foundation isn’t just frustrating, it’s bad for your skin. You don’t have to be a frequent makeup wearer either. Having an everyday skin care routine is essential to preventing breakouts and wrinkles. The convenience of face wipes is always tempting, but using a cleansing balm is by far the better choice—and Clean It Zero Cleansing Balm is among the best.  

Clean It Zero has over 10,000 ratings and a nearly-perfect 4.7-star average on Amazon—here’s why shoppers say it’s become a staple in their skin care routine.  

What is Clean It Zero Cleansing Balm? 

This Korean cleansing balm differs from a traditional makeup remover or face wash in texture and function. Because it acts as a cleanser and moisturizer in one, your skin gets a squeaky-clean finish without stripping it of its natural moisture. Sort of gives new meaning to a double cleanse, doesn’t it? 

Those new to the world of Korean skin care will find that the industry champions the philosophy of using ingredients that are inspired by nature. The cleansing balm, high in Vitamins C and E, uses active botanicals and hot spring water to naturally balance your complexion. You won’t find harmful parabens or sulfates in the formula, and Banila ditched the alcohol and artificial coloring, too.  

Many of the balm’s enthusiasts have noted that the 100ml container lasts up to six months. That size also makes the balm a shoo-in for your toiletry bag or plane-approved carry-on luggage. 

Perhaps best of all, though, is that the cleansing balm is much more eco-friendly than traditional, disposable makeup wipes. The environment will thank you for making the switch—and so will your skin.

Shop Now


  • Removes stubborn waterproof makeup  
  • Made with all skin types in mind, including sensitive skin 
  • Doesn’t leave an oily residue  
  • The hypoallergenic formula is free of parabens, sulfates, phthalates and mineral oil 
  • Replaces wasteful makeup wipes
  • Has over 8,000 five-star ratings and a 4.7-star average on Amazon


  • Some reviewers say the balm has a potent artificial smell  
  • The oily base might clog pores or cause breakouts in some users 
  • Some users experienced eye irritation, so be aware when using to remove eye makeup 

How to use Clean It Zero Cleansing Balm 

Whether you’re a makeup minimalist or an FX artist, the balm promises to leave your skin refreshed and rejuvenated. A fresh face can be achieved in a few simple steps, and you can follow it up with the rest of your skin care routine 

Using the included spatula, measure a generous amount of balm into your palm. If your skin tends to disagree with oil-based products, start with a lighter amount of product. Gently massage the substance onto dry skin to break down the top layers of makeup, sunscreen and dirt.  

In a few seconds, the balm will transform into an oil. Add a bit of water to emulsify the substance and dissolve the last traces of makeup or dirt. When the balm has worked its magic, rinse with lukewarm water or wipe with a clean towel 

According to Banila, the balm is safe to use near eyes and lips, two of the most sensitive facial areas. However, some users warn against rubbing the product too harshly on the eyes to avoid irritation.  

The best Amazon user reviews 

Here’s what real Amazon reviewers had to say, so any suspicions can melt away as easily as your makeup.  

Jen, a reviewer with “dry, mature skin,” also notes that the balm has more benefits than just a clean face. She writes that the balm is “a great travel cleanser—a solid that won’t leak and doesn’t take up a lot of room.”  

Even after daily use, TJ says one jar lasted them over six months. “A small amount of product makes a very big difference” on even the toughest waterproof mascaras, they write.  

Where to buy Clean It Zero Cleansing Balm 

Clean It Zero Cleansing Balm  Ecomm Via Amazonvia merchant

Clean It Zero Cleansing Balm is available on Amazon for $17, as well as Ulta, Stylevana, Soko Glam and straight from Banila’s site at $19. If you find yourself loving it—and we’re sure you will—Banila also offers nourishing, pore clarifying and purifying balms.  

Shop Now