This Affordable Anti-Aging Concealer Has Over 111,000 Five-Star Ratings on Amazon

Updated: Dec. 18, 2023

Tired of looking tired? The internet's favorite Maybelline Instant Age Rewind Eraser concealer can help.

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The only thing worse than being tired is looking tired—and then being told that you look tired. Applying concealer can ensure that never happens again, which is why the Maybelline Instant Age Rewind Eraser is about to become your new best friend. Just ask the 111,000+ happy Amazon customers who gave it a five-star rating.

This beloved, ultra-affordable makeup product is a multi-use corrector with buildable coverage in a creaseless formula that won’t cake or settle into fine lines. Ideal for erasing dark under-eye circles, it also camouflages acne and redness, as well as contours and shapes your face. It’s easily one of the best concealers on the market, thanks to its multifunctionality and unique design.

Along with the thousands of positive reviews on Amazon, it has the sales to back its quality up: According to Nielsen, Maybelline Instant Age Rewind Eraser is the number one bestselling concealer among both drugstore and high-end brands. In fact, one tube reportedly sells every five seconds. That means this budget-friendly beauty essential is your new secret weapon to brighten, lighten and soothe tired eyes.

What is the Maybelline Instant Age Rewind Eraser?

Instant Age Rewind Eraservia merchant

The Maybelline Instant Age Rewind Eraser isn’t just any ordinary concealer. The secret sauce to this fan-favorite product is its anti-aging ingredients. That means it actively improves the skin it touches by delivering anti-aging benefits while concealing dark circles and blemishes.

“It conceals dark circles using optical pigments, as most concealers do. However, it also helps to reduce the cause of the dark circles because it contains an ingredient called Haloxyl, which is a blend of matrikines (peptides of extracellular matrix origin) that help to improve the tone of the skin, thus reducing darkness,” explains Michelle Henry, MD, a New York City-based dermatologist and surgeon.

“It also contains goji berry, which has a high concentration of fatty acids that helps to hydrate the skin and allow for smooth application,” says Henry. That’s pretty amazing for any product, let alone one that costs less than $10. It’s one of the best age-rewinding makeup tricks in the book.

Beyond that, it hits every point that pro makeup artists look for in concealers. Offering 12 hours of hydrating wear, it promises a cake-free, flake-free face. The Maybelline Instant Age Rewind Eraser also offers a slightly warm undertone that balances blue and green hues beneath the eyes. Follow it up with the best foundation for your skin type for a flawless finish.

How to use the Maybelline Instant Age Rewind Eraser

With a twist of your fingers, the tube dispenses just the right dose of formula for seamless, controlled application. The built-in sponge smoothly blends the lightweight liquid for a natural, fresh-faced look—no extra brushes or sponges required. Be sure to start with hydrated skin, because dry skin can reveal lines that cause pigments to settle and crease. Plus, priming the face first is one beauty trick to look younger that makeup artists swear by.

Robert Greene, a makeup artist who has worked with celebrities including Grace Jones, says he loves the cushion-tip applicator because it mimics the texture of a fingertip. Hands aren’t the most sanitary, but they do offer one of the best methods of patting on concealer. By the way, knowing how to apply concealer is one of the makeup rules you should know by the time you’re 40.

The Maybelline Instant Age Rewind Concealer is available in 18 colors. Use shade Neutralizer to conceal dark circles and shade Brightener to highlight the eyes and face. To avoid common concealer mistakes, it’s all about picking the right shade to address your concerns.

“Color correcting means canceling a darker skin tone pigment, like dark circles, sun spots and acne scars, by using a colored concealer,” explains Sebastien Tardiff, co-founder and CEO of Veil Cosmetics. “As a general rule, a golden or yellow corrector is best for canceling out sallow, olive and brown undertones, while a pink or peachy corrector works great for canceling out any signs of blue, purple and red marks.”

At this price range, if you don’t find your exact shade, we suggest buying two colors to mix and match to create the perfect hue. If you spend a lot of time in the sun, you’ll want to order a deeper backup shade for your summer makeup, then use it as a contouring shade in the cooler months. (We also recommend learning how to treat puffy eyes at home with tricks from beauty experts.)

The best Amazon user reviews

Finding the right concealer is a challenge. But these Amazon users can’t get enough of the Maybelline Instant Age Rewind Eraser to achieve a younger look.

“This is my go-to for covering the red rashes I get from MS,” says verified purchaser Kerri Cabrera. “If I don’t feel like wearing full make-up, I can apply this eraser and go about my day without adding any foundation. When I do wear foundation, I put this on after I’ve applied the foundation…I will continue using this until I can no longer find it!”

Five-star reviewer Lauren considered herself a skeptic—until she tried it. “I always have a hard time finding the right shade for me that also covers up my dark circles from having young children,” she admits. “But this is the one! Flawlessly blends and covers the fact I haven’t slept eight hours in months!!”

“I have tried countless concealers for my under-eye circles—most of which cost triple the price of this one,” writes verified purchaser Cheryl, who posted her dramatic before and after photos. “I figured I’d try this on a whim because the reviews were so great and it was so inexpensive. It’s officially become my new favorite concealer. It’s not cakey, it blends easily, it doesn’t crease and it lasts all day.”

Where to buy the Maybelline Instant Age Rewind Eraser

Maybelline Instant Age Rewind Eraser Ecomm Via Amazon.comvia merchant

Score your own Maybelline Instant Age Rewind Eraser on Amazon for around $11. Just make sure to add an extra tube or two to your order, because popular shades tend to sell out, and your skin tone can fluctuate seasonally. Find a selection of shades at Walmart and Ulta, too. Then, marvel at the magic of how much younger you look in photos!

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  • Allure: “A Tube of Maybelline New York’s Instant Age Rewind Concealer Is Sold Every 5 Seconds”
  • Michelle Henry, MD, dermatologist and surgeon based in New York City
  • Sebastien Tardiff, co-founder and CEO of Veil Cosmetics
  • Robert Greene, celebrity makeup artist