This Affordable Concealer Has Over 69,000 Near-Perfect Reviews on Amazon

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Tired of looking tired? This best-selling Maybelline concealer instantly erases dark circles—and helps turn back the clock.

The only thing worse than being tired is looking tired—and then being told that you look tired. The right concealer can ensure that never happens again, which is why Maybelline’s Instant Age Rewind Eraser is about to become your new best friend. This beloved, crazy-affordable product is a multi-use corrector that features buildable coverage in a creaseless formula that won’t cake or settle into fine lines. Ideal for erasing dark under-eye circles, it can also be used to camouflage acne and redness, as well as contour and shape your face.

Along with thousands of positive reviews on Amazon, it has the sales to back it up: According to Nielsen, it’s the number one best-selling concealer among both drugstore and high-end brands. In fact, it’s been reported that a tube sells every five seconds. That means this budget-friendly beauty essential is your new secret weapon to brighten, lighten, and soothe tired eyes. (Right now, it’s on sale at Ulta!)

It’s easy to apply

A simple swipe can instantly brighten your face. With just a twist, a perfect dose of formula dispenses for a seamless, controlled application, and the built-in sponge smoothly blends the lightweight liquid for a natural, fresh-faced look. Makeup artist Robert Greene, who’s worked with celebrities including Grace Jones, says he loves the cushion-tip applicator because it mimics a fingertip, which is the best way to pat on your concealer, and because it blends so beautifully. Knowing how to apply concealer is one of the makeup rules you should know by the time you’re 40.

It contains anti-aging ingredients

The Instant Age Rewind isn’t just any ordinary concealer. The secret sauce to this fan-favorite product is in its anti-aging ingredients. “It conceals dark circles using optical pigments as most concealers do. However, it also helps to reduce the cause of the dark circles because it contains an ingredient called Haloxyl, which is a combination of matrikines (peptides of extracellular matrix origin) that help to improve the tone of the skin, thus reducing darkness,” explains Michelle Henry, MD, a New York City-based dermatologist and surgeon. “It also contains goji berry, which has a high concentration of fatty acids that helps to hydrate the skin and allow for smooth application.” That’s pretty amazing for any product, let alone one that costs less than $8. For more ways to turn back the clock, check out these 20 anti-aging creams dermatologists trust the most.

You can find the perfect color

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealervia amazon.comChoose from 18 colors that range from Cool Ivory and Warm Light to Deep Bronze and Hazelnut. Use shade Neutralizer on extremely dark circles, and shade Brightener to highlight the eyes and face. To avoid common concealer mistakes, it’s all about picking the right shade to address your concerns. “Color correcting means canceling a darker skin tone pigment like dark circles, sun spots, and acne scars by using a colored concealer,” explains Sebastien Tardiff, co-founder and CEO of Veil Cosmetics. “As a general rule, a golden or yellow corrector is best for canceling out sallow, olive, and brown undertones, while a pink or peachy corrector works great for canceling out any signs of blue, purple, and red marks.” At this price range, if you don’t find your exact shade, we suggest buying two colors to mix and match to find the perfect hue. See how you can treat puffy eyes at home with these tricks from beauty experts.

People are obsessed with it

The people have spoken: This Maybelline concealer has racked up 43,000 near-perfect reviews on Amazon, and people of all ages love it. A 30-year-old who says she has extremely dark under-eye circles calls it a “little gem,” adding, “I use this concealer every day instead of all my high-end brand concealers. It’s full coverage, buildable, and lasts all day.” And a 67-year-old reviewer raves that it’s the best under-eye concealer she’s ever used: “I have tried them all, and I wouldn’t go without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy.”

Another fan says she had plastic surgery to revise a large dog bite scar on her lower lip and chin and used the Instant Rewind to conceal the incision while it healed. “It covers very well and is barely noticeable,” she writes in her Amazon review. Her before and after photos will make you a believer.

Makeup professionals love it, too

Celebrity glam squads have access to every high-end makeup line available, so you can trust that if they use something on their clients, it’s the real deal. “I have used this many times on Gigi [Hadid], solely for the purpose of perfecting the skin without using foundation,” Maybelline global makeup artist Erin Parsons said in a statement. “I’m able to cover blemishes and under-eye darkness using two different tones. I rarely set with powder, as Instant Age Rewind creates a soft skin-like finish and stays in place, all while keeping the skin glowing and luminous.”

And makeup artists don’t just use it on their clients—they also use it on themselves. “I legit put Instant Age Rewind on top of most other concealers I use for an added boost of brightness when doing my own makeup,” says makeup artist Amber Amos, who has worked with Mariah Carey and Mel B. “The sponge-tip applicator is one of my favorite parts—since it acts as a mini cheat code, you’re essentially blending while applying. On top of that, the color range is great, and I don’t have to worry about it fading away during the day.” Next, check out the other makeup secrets of women who always look put together.

Maybelline Instant Age Rewind Eraservia amazon.comMaybelline Instant Age Rewind Eraser, $7.49

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  • Allure: “A Tube of Maybelline New York’s Instant Age Rewind Concealer Is Sold Every 5 Seconds”
  • Byrdie: “Makeup Artists Agree: This Drugstore Brand Has the Best Concealers”
  • Michelle Henry, MD, a dermatologist and surgeon based in New York City
  • Sebastien Tardiff, cofounder and CEO of Veil Cosmetics
  • Amber Amos, celebrity makeup artist
Beauty blogger testing cosmeticsRawpixel/Getty Images

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Rachel LeWinter
Rachel is a New York City-based writer, editor, and style expert. She served as the Fashion Director at a national magazine, and has spent more than 15 years styling celebrity cover shoots, writing editorials, and finding the best products you never knew you needed. At, she covers fashion, beauty, gift guides, and various other lifestyle topics.