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17 Viral Amazon Products From Its Hidden ‘Internet Famous!’ Section

Updated: May 12, 2023

These viral Amazon products deserve a spot in your shopping cart.

Amazon's Hidden 'internet Famous' Shop Is Full Of Viral ProductsRD.COM, VIA MERCHANT (3)

The wonder that is Amazon might seem daunting and overwhelming at times, but we’re here to make shopping easier and more fun by letting you in on a well-kept secret. The online marketplace has a hidden “Internet Famous!” shop that everyone needs to know about, especially if you like getting your hands on bestselling items and viral Amazon products.

From home gadgets, electronics and decor to beauty, fashion and more, there are tons of problem-solving products worth checking out. Many have near-perfect reviews while others help save money (check out these Amazon products that cost less than a dollar!). But one thing that they all have in common is they deserve a place in your virtual cart.

Whether they’re famous from TikTok, Instagram or another social media platform, you’ll be glad you tried these viral Amazon products out for yourself.

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Ugg Tazz Slipper Ecomm Via Amazon.com
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Ugg Tazz Slipper

The heritage brand Ugg made a major comeback in the last year, and we’re absolutely hopping on the bandwagon, especially when it comes to the Tazz Slipper. A 1.5-inch platform sole adds some extra height, and they’re not overly trendy, meaning they’ll still be in fashion for years to come. Not only are these women’s slippers incredibly comfortable, but five color options ensure there’s a perfect pair for everyone.

“They are super comfy, especially with a few days of wearing them in,” shares verified purchaser N.F. “The color is beautiful and exactly as expected.”

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Ember Temperature Control Smart Mug
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Ember Temperature Control Smart Mug

If you’re the type of person who likes to slowly enjoy their cup of joe in the morning, you might find yourself dealing with tepid coffee—and no one wants that. But what if there was a solution that didn’t involve the microwave? Ember’s smart mug uses heat reveal technology to keep liquid at the ideal temperature. Controlled through an app, expect your drink to be nice and hot for up to 80 minutes, which is more than enough time to leisurely sip the warm beverage of your choice.

“The Ember kept my coffee piping hot just like I left it,” says verified purchaser, David F. “I loved it so much in my home office that I bought an Ember mug for my downtown office.”

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Sol De Janeiro Brazilian Bum Bum Cream
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Sol de Janeiro Brazilian Bum Bum Cream

With over 29,000 five-star ratings, Sol de Janeiro’s Brazilian Bum Bum Cream is a viral Amazon product that has cult following in the beauty space. Perhaps you’ve already heard not only of the deliciously blended scents, but its ability to tighten and firm the skin. Whether you lather in this formula before bed or wear it underneath your favorite perfume, this versatile body and hand cream is bound to get you compliments left and right saying you smell incredible. Formulated with guaraná and cupuaçu butter, you’ll notice a visible difference in how smooth and tight your skin feels.

“I have been using this for maybe three days now, and putting it on in the morning and evening are the best parts of my day. The description of the scent as “pistachio, salted caramel and vanilla” does not even begin to describe the incredibly decadent smell of this cream on my skin,” shares five-star review, Michelle Brown.

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Glocusent Neck Reading Light
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Glocusent Neck Reading Light

With more people trying to limit their screen time, physical books and book gadgets are more popular than ever. This Glocusent reading light sits around your neck so you can finish one more chapter before bedtime. It comes with various brightness and color temperature settings, plus allows for reading on your side. It has three color temperature modes—yellow, warm white and cool white—so it truly feels like a custom experience.

Our deputy shopping editor, Reina Galhea, loves her reading light for bed and says, ““I use the warm tone on the lowest setting—often with only one of the two lights on—and it’s plenty to illuminate my pages without disturbing my snoozing husband.”

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Apple Airtag Ecomm Via Amazon.com
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Apple AirTag

If you’re not already familiar with Apple AirTags, these little devices are slim, weigh next to nothing and have a tracking device embedded inside. For frequent travelers or those who travel with valuables, the best solution is to slip an AirTag into each item. Add them to suitcases, purses, strollers, dog tags, keys and more to keep your stress levels way down. After synching up the AirTag to your phone, track every possession straight from the app.

“I would highly recommend the Apple AirTag to anyone looking for an easy and reliable way to keep track of their belongings,” says verified purchaser, Mr. Bill. “It is definitely worth the investment, and I feel much more secure knowing that I have an AirTag attached to my most valuable possessions.”

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Barefoot Dreams Ribbed Hooded Robe
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Barefoot Dreams Ribbed Hooded Robe

There’s nothing quite like waking up in the morning, slipping into comfy slippers and donning a cozy bathrobe. And if you don’t already have a robe you’re obsessed with, allow us to introduce the Barefoot Dreams’ CozyChic Robe. This takes luxury to an entirely new level, and it will feel like you’re at a super-fancy hotel or spa every time you throw it on. Crafted from polyester microfiber that’s safe to go through the washing machine, this unisex plushy robe comes in three neutral colors.

“This quickly became my favorite robe,” shares Hannah, a verified purchaser. “It’s so soft and stretchy and feels like wearing a super-soft blanket. Keeps me warm and the hood is nice on cold mornings.”

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Rare Beauty Soft Pinch Liquid Blush
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Rare Beauty Liquid Blush

On the hunt for the best blush? Look no further than Rare Beauty’s Soft Pinch Liquid Blush, which is blendable, highly pigmented and long-wearing. Available in beautiful, universal shades with encouraging names like Believe, Bliss, Grateful, Happy, Hope and Joy, these blushes come in both matte and dewy finishes. Apply a small dot on each cheek and blend away with a brush, makeup sponge or even your fingers.

“Beautiful color and lays all day long,” says verified purchaser, Sonia. “Will never buy any other blush ever!”

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Amazon Kindle Paperwhite
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Amazon Kindle Paperwhite

If you’re looking to free up space on overflowing bookshelves but still get your read on, try Amazon’s Kindle Paperwhite. With nearly 25,000 five-star ratings, this editor-loved e-book holds thousands of titles at any given time. But the best part has to be the “paperwhite” feature, which allows users to read outside and in the sun without glare. Rather read inside in the dark? There’s a warm light feature that’s adjustable to your needs. Plus, a single charge can last for weeks, so what’s not to love?

“The Kindle Paperwhite has completely changed how I read,” says our senior shopping editor, Megan Mowery. “With the capacity to hold thousands of books and a weeks-long charge, it makes reading a seamless part of my life and has helped cut down my screen time on social media and TV. I haven’t loved reading this much since I was a kid—and for that I’m grateful.”

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Bondi Sands Self Tanning Foam
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Bondi Sands Self-Tanning Foam

Self-tanners and tanning drops are viral Amazon products because they mimic the look of a professional tan, if not better, straight from the comfort of home. Pump the aloe and coconut-infused Bondi Sands’ self-tanning foam onto a tanning mitt, gently rub it in and let it marinate for a few hours or overnight. You’ll notice a glowing, bronzed tan color—without any of the spooky, orange undertones.

“I have never used a self-tanning lotion and have to say I am so impressed. I took some time on my day off to try it out and I am so shocked at how natural it looks,” shares Chelsea V., a five-star reviewer.

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Sunset Projection Lamp
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Sunset Projection Lamp

We can’t think of a better sight than a sunrise, and with the viral sunset projection lamp, you can capture its essence in any room. The lamp is about 1 foot tall and comes with a 5-foot cord. The warm glow turns any living space into a relaxing oasis you won’t ever want to leave. There’s also a model that can be controlled via remote and phone app for even more convenient control.

Verified purchaser, GiGi, writes, “I don’t know what is it about this little thing. I love it in the morning and in the evening when I’m doing my bedtime routine. Even my doggies calm down when I turn it on. It really does replicate the golden hour. I love it!”

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Ring Video Doorbell
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Ring Video Doorbell

With over 125,000 five-star ratings on Amazon, the Ring Video Doorbell is a must for anyone, whether you’re single or living with roommates. It provides an added layer of security and protection to the home, and sets up easily. Download the app and mount the device to an area by the front door, and from there, track when packages are delivered, people ring your doorbell and more. You truly can’t put a price on safety, but we think this cost-effective and affordable smart doorbell is the way to go.

“I highly recommend the Ring Video Doorbell to anyone seeking an effective and reliable security solution for their home,” shares verified purchaser, Celeste Encinas. “With its exceptional motion detection, night vision and strong Wi-Fi signal, this device offers peace of mind and convenience in a sleek and stylish package.”

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Adidas Women’s Relaxed Adjustable Cap
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Adidas Adjustable Cap

Make a statement with Adidas’ adjustable hat, which is among the viral Amazon products for a reason. Coming in a range of 40 colors to choose from, this classic cap keeps the sun out of your eyes and has you covered on bad hair days. Rock this on a walk around the neighborhood, at the gym or while running errands. The summer hat doesn’t feel constricting, thanks to the adjustable fastener, and will likely become your go-to all season. Don’t be shocked if you end up buying it in multiple colors.

“It’s breathable and even if I wear this all throughout the day, my head doesn’t feel all sweaty and stinky,” notes five-star reviewer, Danica Mae Savillo. “I love it!”

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Supergoop! Unseen Sunscreen
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Supergoop! Unseen Sunscreen

Out of all of the sunscreens on the market, don’t be surprised if you find yourself going back to Supergoop!’s Unseen Sunscreen time and time again. Made with SPF 40, this weightless, oil-free sunscreen is scent-free and glides onto the skin like a dream. Wear it on its own or layered underneath makeup as an amazing primer. Better yet, it doesn’t leave a white cast.

This sunscreen goes on like a silky serum. It feels so good on your face. No sunscreen smell,” shares verified purchaser, Gloria.

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Spaceaid Spice Drawer Organizer
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SpaceAid Spice Drawer Organizer

If you’re familiar with kitchen organization TikTok, you’ll recognize the viral SpaceAid spice drawer organizer. It’s ideal for a kitchen that needs a little bit of TLC in the organization department, since the spice holder will keep everything in order. This organizer comes with 28 spice jars and 386 labels, making it a truly customizable purchase. Plus, it’s made from quality metal with slanted levels, so it’s a breeze to locate spices before they expire.

“I absolutely love my spice drawer. For quite sometime I suffered searching through my pantry/cabinet. Now I can easily find, organize and add spices to my cuisine!” writes five-star reviewer, Rebecca.

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Bagsmart Electronic Organizer
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Bagsmart Electronic Organizer

Keeping organized on the go can be a challenge, but thousands of people are turning to the Bagsmart electronic organizer to keep gadgets, chargers and accessories in one place while they travel. Similar to the viral Bagsmart toiletry bag, the electronic organizer has multiple compartments to store everything you need. The bag is also water-repellent in case of any spills in your luggage.

“As a parent traveling with a toddler, having anything to help stay organized while on the road is essential,” writes M. LeClair, a verified purchaser. “This was a great way to keep track of all our cables and charger plugs when moving in and out of hotels with our toddler as we traveled on vacation. It feels very durable, but it still also lightweight. I gotta say, it won me over.”

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Beauty Blender Original Pink Blender
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Beautyblender Original Sponge

Whether you wear makeup every day or just put it on for the weekends, your kit isn’t complete without a Beautyblender sponge. It’s the OG of beauty sponges and has over 14,000 five-star ratings. Just saturate the sponge with water, squeeze out the excess until it’s damp and go to town with your favorite foundation or BB cream! It makes blending creams and liquids a total dream, and will make your makeup look like it was professionally done.

“I’ve tried many sponges/blending items and there’s nothing like a Beautyblender,” shares five-star reviewer, Durelle A. Demarkey. “A bit expensive but worth it.”

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Fujifilm Instax Mini 11 Instant Camera
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Fujifilm Instax Mini 11 Instant Camera

The best way to capture memories that will last a lifetime is by taking photos. But if you’re looking for something a bit more authentic than a phone camera, we suggest the Fujifilm’s Instax Mini 11 Instant Camera. Available in an array of pastel colors, this gadget gives a vintage vibe to all of your snapshots. Whether you’re in a dark room or in the bright sun, this small camera has the capacity to capture the best memories.

“Such a cute camera,” declares verified purchaser, Carol. “And a convenient one! I’m planning to gift one to each of my friends.”

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